The Type of Second-Screen Apps That Keep Users Engaged the Most

These days, advertisers have to plan their TV strategies with second-screen viewing in mind. But not all co-viewing behavior is the same.

What Part of a Web Page Gets the Highest Viewership?

There’s been a lot of attention paid lately to the fact that a lot of online ads going unseen, and with it, the assumption about what parts of a Web page are most valuable. Chartbeat analyzed 25 million user sessions across the Web and turned up some interesting findings.

Niche News Apps Reign Supreme on Smartphones

Mobile devices are fast becoming the preferred way for people to keep up on the news, but a new survey of consumers shows big usage differences by gender, app type and device. Men were much more likely than women to download news apps for the smartphone, while women often were more likely to download those for tablets.

Wealthy Millennials Approach Shopping Differently Than Their Parents

Millennials are different from their parents, at least when it comes to spending. The Shullman Research Center surveyed adults with a household income of $75,000 plus on their spending plans and habits, and found that those age 18-33 were more optimistic about their financial situation and planned to spend more than their older counterparts.

A Look at How Agency Compensation Has Changed

Gone are the days when agencies could milk marketers for all their worth. Marketers are demanding more of their agencies, as the ANA's newest Trends in Agency Compensation survey shows. In its 16th year, the survey tracked its members' use of compensation methods.

Does Facebook Keep You Company When You’re Eating Alone?

It used to be, dinner with friends meant actually sitting around the same table together, recipes came from mom, and phones were for talking. Now, people get their recipes from the Web and use their phones to snap pictures of their food, and thanks to Facebook, we never have to eat alone.

Sports Fans Slowly Move From TV to the Internet

For sports fans, nothing beats the big screen, with 94 percent of fans watching sports on TV. However, digital media are gaining in popularity. Sixty three percent of fans went online for sports content, up from 56 percent two years ago. Mobile usage jumped too, to 35 percent from 21 percent. Meanwhile, the use of traditional media like TV and print have declined.

More Than Half of America Has a Smartphone

It's official: Smartphones are no longer a niche product. For the first time since the Pew Research Center starting tracking smartphone ownership, more than half of American adults now own one.

Tweens Have a Big Say in Household Spending

It's not enough that you've worked hard enough to earn a vacation (and can pay for it, too). Your kids expect to have a say in the matter, too. In the Intelligence Group's newest Cassandra Report, which focuses on tweens and marketing, fully one-third of parents report their kids are "extremely influential" on household purchases big and small.

Millennial Guys Are Turning to Makeup

Manly men. Guy's guy. Nowadays, gender roles are more fluid than they've been in recent decades, redefining masculinity. Men are taking on more of the child care and household chores and worrying about finding a work/life balance. Men (the younger ones, that is), are even starting to embrace traditionally women's grooming products and fashions.