Your Org Structure Is Showing—Close the Mid-Funnel Gap
While marketers have historically viewed bottom-of-funnel relationships as the key to revenue, this is changing with the potential for consumers to discover and purchase from a brand in one swipe [...]
Loyalty Programs Could Be the Golden Ticket for Brands in a Down Economy
Marketers reappraise role of rewards programs as consumers tighten their belts.
Burger King Ribs People That Don’t use Its App in Loyalty Ad Blitz
Fast-food chain focuses on value as it eyes pursues loyalty strategy.
The Streaming Wars Enters a Fresh Battleground: Loyalty Programs
Membership perks could give streamers the edge in a competitive, cost-squeezed market.
McDonald’s and Burger King Tussle for Loyalty
The two longstanding rivals are doubling down on digital to reach consumers directly and drive growth.
The Cookieless Future Calls for Reinvestment in Customer Relationship Management
The loss of identity is not just an ad tech issue—it's a measurement, attribution and, eventually, activation issue that needs resolving.
In This Ad, Kathryn Hahn Isn’t Just the Captain of a Pirate Ship—She’s the CEO
Kathryn Hahn stars in the first global brand campaign for HubSpot.
McDonald’s Campaign Asks Customers to Share Their Food Stories
The fast food giant is asking customers to tell them what they eat when they go to one of their restaurants.
A Map or a Matrix? Identity Management Is More Complex By the Day
A newly published white paper on how advertisers and brands can recognize unique customers across marketing platforms underscores just how tough this important job is for data-driven marketers. As technologists [...]
Brands Need to Keep Engaging – Don’t Just Stop Because of Crisis
We are in extraordinary times – and it’s only prudent to recognize this. While the Fed may be doing everything possible to keep our economy afloat, we likely will remain [...]
The Grand Reopening of the U.S. Economy Will Happen, Plan for It
We are in uncharted territory, much as we were in previous economic downturns and recessions. Yet, do know, another expansion will follow … eventually. There will be a grand reopening [...]
Guiding Clients Through COVID-19 Challenges
Times of drastically scaled back face-to-face client meetings are likely to pop up over the course of your career. Even if you’ve been lucky enough so to have no local [...]
What I Hope to Learn in Orlando’s Magic ‘Data’ Kingdom
The Association of National Advertisers (ANA) inaugural 2020 Masters of Data and Technology Conference kicks off today. It will be interesting to learn how brands see themselves transformed by all [...]
3 Ways to Maintain Strong Client Relationships
After the initial investment that brings clients on board, you enter a blissful honeymoon phase where everyone’s happy. Resist the temptation to rest on your laurels! Before your clients’ eyes [...]
Data Love Story in the USA With a Few Spats, Too
You might call this time of year, Jan. 15 to March 15, marketing data’s “high season,” based on all of the goings-on. There’s a lot of data love out there [...]