The Future of Content: Fewer Buzzwords, More Feelings
Lessons from the Oscar-winning digital arts platform of WeTransfer on creating meaningful content.
Allyship With HBCUs Is More Than a Marketing Campaign
Brands can bridge funding gaps through meaningful long-term investments in infrastructure.
This Year, Give Thanks for the Creatives
They’re the visionaries, the innovators and the problem-solvers who craft compelling stories.
Creativity Does Not Thrive in Fear—How Marketers Can Drive Real-World Change
Going beyond awareness around social issues to make tangible change.
Why Would Anyone Name Their Ad Agency Murder Hornet?
The story behind veteran creative Noel Cottrell's new agency.
Art and Copy: An Advertising Poem
Tony Award-winning poet Lemon Andersen on the power and beauty of art in ad agencies.
The Dangers of Texting While Contemplating Your Future. You Might Just Start an Agency.
On the dangers of texting while contemplating your future.
How Top Creatives Analyze and Learn From the Work of Others
There is value in evaluating work and being inspired by the process.
The ‘Ultimate Driving Machine’ Architect Looks Back on 50 Years of Creativity
Martin Puris is donating his agency catalog to St. John’s University.
Marc Pritchard on Why Strategy Needs Creativity
The chief brand officer at P&G believes marketers and creatives should be growing markets with their creativity.
The Big Idea in Advertising Isn’t Dead. It’s Just Better Informed
Agency creatives and executives discuss the importance of the big idea in modern campaigns.
Havas Chicago’s Staged Funeral Prompts Questions About Mental Health Activations
The agency created '11 Minutes Funeral Home' to increase suicide awareness.
To Sell Great Work to a Client, Every Big Idea Needs a Champion
It may be the most important step in the creative process.
Do Your Homework: The Strategy Behind Effective Creator Marketing
Identifying influencer archetypes and implementing a deep vetting process are key.
Why Isn’t Anyone Talking About Non-Competes?
The impact of antiquated employment regulations on the ad industry.