Is Ikea’s ‘Lamp’ Ad by Spike Jonze the Best Rug-Pull in Advertising History?

John Matejczyk picks his three favorite ads.

A Look Back at a Masterpiece of ‘Gotcha’ Advertising That Was Both Prank and Tearjerker

Tuesday Poliak picks her favorite ads ever.

5 Years Later, the Guardian’s ‘Three Little Pigs’ Still Blows the House Down

Hill Holliday's Kevin Daley picks his favorite ads ever.

How Avis Brilliantly Pioneered Underdog Advertising With ‘We Try Harder’

David Angelo picks his three favorite ads.

This Classic 1980s Cigar Commercial Is One of Britain’s Funniest Ever

Sketch comedy meets advertising in Hamlet campaign.

A Look Back at the Audacious Air Force One Graffiti Stunt That Put Droga5 on the Map

Khari Streeter picks his three favorite ads ever.

This Classic Nike Ad from 1999 Had a Splendid Take on Unconventional Beauty

Matthew Bull picks his three favorite ads.

Copywriting Doesn’t Get Any Better Than in This Haunting Nike Print Ad From 1990

MullenLowe's Dave Weist picks his three favorite ads.

The Comic Triumph of ‘This Is SportsCenter,’ a Campaign Years Ahead of Its Time

MullenLowe's Tim Vaccarino picks his three favorite ads ever.

Coke ‘Hilltop’ and the Tension That Leads to Powerful Advertising

Deutsch's Pete Favat picks his three favorite ads.