Every so often, a brand, agency or industry leader develops an idea that changes the face of marketing and advertising. Suddenly, everyone is clamoring to emulate such an amazing success. From innovative storytelling techniques to new workplace environments, each idea (and leader) is a force to be reckoned with, respected and admired. Take what insight you can from these creative thinkers—the next great idea might come from you!

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New DDB Paris CEOs Named as Veteran Jean-Luc Bravi Steps Aside

Alexander Kalchev and Paul Ducré will become co-leaders of the agency as Bravi becomes chair.

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Creators in Super Bowl Ads Signal a Shift in the Industry

Instead of choosing between creators and celebrities, brands see success in harnessing the power of both.

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In The Shadow of Giants: The Makers Behind The Super Bowl Ads Matter

A spotlight on the production teams that mirrored as beacons of inclusivity in this year’s Big Game.

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David Droga Rediscovers His 25-Year-Old Formula for a Good Ad

The film from the 1990s sees the revered creative exec outline to a client how to spot good work.

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Super Bowl Ads Are Still Worth It, but You Need a Game Plan

Winning Super Bowl creative and campaigns need just as much strategy as the Big Game.

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Creativity Outlook 2024: Talent Is Seeking Renewed Purpose Amid Upheaval

With burnout on the rise, creative leaders need to prioritize nurturing talent to remain competitive.

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How to Start an Agency, One Letter at a Time. Or HTSAAOLAAT, for Short

A cheat sheet to more confusing (but helpful) marketing acronyms for agency founders.

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The Future of Content: Fewer Buzzwords, More Feelings

Lessons from the Oscar-winning digital arts platform of WeTransfer on creating meaningful content.

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Allyship With HBCUs Is More Than a Marketing Campaign

Brands can bridge funding gaps through meaningful long-term investments in infrastructure.

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This Year, Give Thanks for the Creatives

They’re the visionaries, the innovators and the problem-solvers who craft compelling stories.

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Creativity Does Not Thrive in Fear—How Marketers Can Drive Real-World Change

Going beyond awareness around social issues to make tangible change.

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Why Would Anyone Name Their Ad Agency Murder Hornet?

The story behind veteran creative Noel Cottrell's new agency.

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Art and Copy: An Advertising Poem

Tony Award-winning poet Lemon Andersen on the power and beauty of art in ad agencies.

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