How the Next Phase of the Anti-Greenwash Movement Came to Life
Green Shield has been rapidly adopted by major advertisers as the gold standard for greenwash prevention.
The Questionable Hiring Practice Catching Marketers Unaware
Avoid falling victim to creativity theft.
BBDO’s David Lubars to Retire After 4 Decades of Creative Leadership
The longtime BBDO chief creative is set to retire after four decades in the industry.
Megan Thee Stallion’s Advice to Next Gen of Creators: ‘Don’t Be a Walking Commercial’
The Hot Girl Coach shares with thee hotties at Social Media Week how to attract the ideal target audience.
The Social Playbook Is Dead. Long Live the Social Philosophy
When brands abide by a rigid rule book, it eliminates the space to play.
What Creators Really Think About Brand Deals, the Future of Platforms and Creativity
Tefi Pessoa, Hunter Harris, Khalil Greene and Robyn DelMonte got famous on the Internet, but they don't see it as their ultimate future.
Creating With Purpose: 15 Brazilian Pioneers Challenging the Ad Industry
While the rest of adland is chasing awards, these creatives are questioning the status quo.
New Projects, Partnerships and Beginnings: Megan Thee Stallion Is on a Hot Girl Streak
The rapper on staying true to herself and her craft.
New DDB Paris CEOs Named as Veteran Jean-Luc Bravi Steps Aside
Alexander Kalchev and Paul Ducré will become co-leaders of the agency as Bravi becomes chair.
Creators in Super Bowl Ads Signal a Shift in the Industry
Instead of choosing between creators and celebrities, brands see success in harnessing the power of both.
In The Shadow of Giants: The Makers Behind The Super Bowl Ads Matter
A spotlight on the production teams that mirrored as beacons of inclusivity in this year’s Big Game.
David Droga Rediscovers His 25-Year-Old Formula for a Good Ad
The film from the 1990s sees the revered creative exec outline to a client how to spot good work.
Super Bowl Ads Are Still Worth It, but You Need a Game Plan
Winning Super Bowl creative and campaigns need just as much strategy as the Big Game.
Influencing Without AI: How Creator Marketing Will Be (Re)Shaped in 2024
The creator economy will only continue to boom.
Creativity Outlook 2024: Talent Is Seeking Renewed Purpose Amid Upheaval
With burnout on the rise, creative leaders need to prioritize nurturing talent to remain competitive.