Sustainability Is More Than a Big Leafy Green Picture
With brands cowering behind sustainability tropes (i.e.: the babbling brook, leafy green forest), the message gets lost.
How the Next Phase of the Anti-Greenwash Movement Came to Life
Green Shield has been rapidly adopted by major advertisers as the gold standard for greenwash prevention.
Here’s My Beef With Ad Agencies
A CMO’s take on why the current ad agency model is broken.
Megan Thee Stallion’s Advice to Next Gen of Creators: ‘Don’t Be a Walking Commercial’
The Hot Girl Coach shares with thee hotties at Social Media Week how to attract the ideal target audience.
The Social Playbook Is Dead. Long Live the Social Philosophy
When brands abide by a rigid rule book, it eliminates the space to play.
Disrupt the Annual Brand Prank War by Focusing on Strategy, Not Stunts
There is potential to disrupt the annual brand tradition by going beyond the Instagram post.
Creating With Purpose: 15 Brazilian Pioneers Challenging the Ad Industry
While the rest of adland is chasing awards, these creatives are questioning the status quo.
Tribeca Festival Expands Its X Programming and Awards for Advertisers
As demand for branded entertainment escalates, festival leaders are creating more networking spaces at the intersection of marketing and film.
Havas CEO Yannick Bolloré: If Vivendi Spins Off Havas, It Won’t Be Via a Sale
The company grew net revenue by 4.4% in 2023.
With More B2B Brands Seeking Out Creativity, Agencies Are Driving Growth With B2B Clients
Some agencies attribute their significant revenue growth to the onslaught of B2B work.
The Art of Making Pretzels Part of Every Conversation
A BTS look at Auntie Anne’s social content strategy and viral posts.
Creators in Super Bowl Ads Signal a Shift in the Industry
Instead of choosing between creators and celebrities, brands see success in harnessing the power of both.
In The Shadow of Giants: The Makers Behind The Super Bowl Ads Matter
A spotlight on the production teams that mirrored as beacons of inclusivity in this year’s Big Game.
How to Make Noise During Advertising’s Biggest Day
When everyone's talking about one thing, how can brands remain relevant on social and beyond?
Could Brands Fix Independent Film’s Funding Problem?
The marketing industry's Hollywood aspirations are already impacting indie filmmakers.