Creative disruption refers to radical changes in the marketplace as a result of an entity challenging normal processes and developing new methods of production. In an environment where change is inevitable, creative disruption is often a welcome force, as it paves the way for others to also break loose from conventional industry norms and adapt to a rapidly changing marketplace. In fact, in the marketing and advertising industry, creative disruption abounds—a growing number of free thinkers are letting their passions drive them toward accomplishments that have a great effect on the marketplace as a whole. Adweek’s Creative Disruption category highlights how their ideas have impacted both consumers and brands.