Stunt Versus Story: Super Bowl 2024
Agency Highdive shares what marketers should consider when that Super Bowl brief comes in.
Super Bowl Ads Are Still Worth It, but You Need a Game Plan
Winning Super Bowl creative and campaigns need just as much strategy as the Big Game.
Influencing Without AI: How Creator Marketing Will Be (Re)Shaped in 2024
The creator economy will only continue to boom.
How Mischief, FCB and VaynerMedia Keep Evolving to Meet Client Demands
Execs Kerry McKibbin, Emma Armstrong and Wanda Pogue explain their shifting business models.
The 4-Day Work Week: A Natural Evolution of Labor for Today’s Connected World
But there are challenges stemming from boundary-setting and meeting overload culture.
Solo Stove and Snoop Dogg: A Once Lauded Partnership Now Up in Smoke
Was this a case of a poorly spent marketing budget? Or unrealistic ROI expectations?
How to Start an Agency, One Letter at a Time. Or HTSAAOLAAT, for Short
A cheat sheet to more confusing (but helpful) marketing acronyms for agency founders.
A Gen Z Marketer’s Playbook for Engaging Advertising
With 99% of Gen Z consumers skipping ads, a new approach is needed.
Why the Edible Pop-Tarts Bowl Mascot Will Live On in Marketing
What marketers can learn from the character that stole hearts (and stomachs).
The Future of Content: Fewer Buzzwords, More Feelings
Lessons from the Oscar-winning digital arts platform of WeTransfer on creating meaningful content.
Opportunities Abound in 2024 to Push the Marketing Envelope
To truly forego copycat syndrome, you have to innovate.
Weird But Good: The Art of Fresh Brand Collaborations
Pepsi, Oscar Mayer and Crayola are partnering with brands that share values and target audiences.
Beyond the DM: The Creatorverse Exchange Unlocked a Wide Breadth of Opportunities
The program created by Adweek and Meta held valuable lessons for both brands and creators.
It’s Complicated: Hollywood’s Long Relationship With Branded Entertainment
The origin of soap operas lies in soap manufacturers like Procter & Gamble.
5 Creators Explain Success in the Attention Economy
Attention is the one currency that every marketer needs to be focused on, and it's probably the scarcest commodity out there.