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Burger King Gives Ronald McDonald a Big Ol’ Kiss for Helsinki Pride

The fast food mascots shared a passionate embrace in solidarity with the Finnish LGBTQ community.

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Smucker’s Sees Its New Approach to Advertising Pay Off as Sales Soar

The company consolidated all creative and media responsibilities under Publicis Groupe in 2018.

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‘The Hardest Commercial I Have Ever Edited.’ How Nike Created Its Split-Screen Masterpiece

Digital Storytelling

The best advertising ideas are often simple in concept but fiendishly difficult in execution. On such a scale, this one might have surpassed them all. Nike’s “You Can’t Stop Us” […]

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Road to Brandweek: Ally Financial’s Andrea Brimmer on Brands Being ‘Human’ in Times of Crisis

Why this moment requires both consistency and flexibility.

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The Road to Brandweek: e.l.f.’s Kory Marchisotto on Innovation and the Pandemic

How new marketing and products are helping the company thrive.

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A Knife Brand Brilliantly Used Rust to Create an Outdoor Ad Highlighting Its Durability

The corrosion of the outdoor ad is made to contrast with the product in the center.

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Free Ad School for Black Creatives Expands to West Coast After Huge Demand

One Club launched the One School last month with Spotify's Oriel Davis-Lyons.

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The ‘Brands of Tomorrow’ Will Be Authentic, Community-Led and Forward-Thinking

Insights from Helen of Troy, Pattern and Nike during Adweek's The Future of Shopping summit.

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Small Businesses Can Stock Up for the Connected Consumer

The connected consumer shouldn't be considered daunting for merchants.

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A Bookstore Just Shocked Fans and Boosted Sales 200% With Its Brilliant Quarantine Pivot

The Wild Detectives became a travel agency with a literary twist thanks to agency Dieste.

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On the Adweek Podcast: Creativity in Quarantine and Leadership Within Limits

Finding ways to thrive under lockdown on Yeah, That's Probably an Ad.

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Ryan Reynolds Purchases Ownership Stake in Mint Mobile

Ryan Reynolds, evil marketing genius, took an unexpected turn into the market of budget mobile phone service providers.

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Ryan Reynolds Sneaks an Aviation Gin Ad Into a Movie Ad Inside a Samsung Ad

It's the turducken of TV advertising, and it's Aviation's first national broadcast spot.

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How Apple Used Dramatic Outdoor Ads for the Surprise Reveal of AirPods Pro

The 2-phase strategy began with massive, mysterious images of dancers, and then the product was unveiled.

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Sandra Oh Politely Insists You Travel Like a Canadian in Spot for Air Canada

Sandra Oh shows us what it means to Travel Like a Canadian.