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How Harmon Brothers Created a $100,000 Campaign for Its ‘Poop to Gold’ Contest Winner

Agency pulls back the curtain on how it made the latest social campaign for the winner of its giveaway.

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Glenmorangie Ditches Whisky Ad Tropes for a Delightfully Unexpected Technicolor Dream

Playful DDB Paris work was shot by famed photographer Miles Aldridge.

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Black Barbershops and Salons Are a Marketing Opportunity Hiding in Plain Sight

Black-owned salons and barbershops have an audience of over 100 million, creating a powerful, authentic platform.

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These Fake Finance Ads Highlight a Real Problem: Period Poverty

Campaign for French non profit Règles Élémentaires says women are struggling to afford sanitary items.

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The One Club Has Created a Program to Help Creatives Future-Proof Their Careers

The 9-month virtual program, which costs $11,500, will focus on skills such as user experience design.

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Scoping Does Not Work. Never Did. Never Will

We should get rid of scoping.

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Burger King Gives Ronald McDonald a Big Ol’ Kiss for Helsinki Pride

The fast food mascots shared a passionate embrace in solidarity with the Finnish LGBTQ community.

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Smucker’s Sees Its New Approach to Advertising Pay Off as Sales Soar

The company consolidated all creative and media responsibilities under Publicis Groupe in 2018.

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‘The Hardest Commercial I Have Ever Edited.’ How Nike Created Its Split-Screen Masterpiece

The best advertising ideas are often simple in concept but fiendishly difficult in execution. On such a scale, this one might have surpassed them all. Nike’s “You Can’t Stop Us” [...]

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Road to Brandweek: Ally Financial’s Andrea Brimmer on Brands Being ‘Human’ in Times of Crisis

Why this moment requires both consistency and flexibility.

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The Road to Brandweek: e.l.f.’s Kory Marchisotto on Innovation and the Pandemic

How new marketing and products are helping the company thrive.

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A Knife Brand Brilliantly Used Rust to Create an Outdoor Ad Highlighting Its Durability

The corrosion of the outdoor ad is made to contrast with the product in the center.

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Free Ad School for Black Creatives Expands to West Coast After Huge Demand

One Club launched the One School last month with Spotify's Oriel Davis-Lyons.

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The ‘Brands of Tomorrow’ Will Be Authentic, Community-Led and Forward-Thinking

Insights from Helen of Troy, Pattern and Nike during Adweek's The Future of Shopping summit.

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Small Businesses Can Stock Up for the Connected Consumer

The connected consumer shouldn't be considered daunting for merchants.