Creative convergence isn’t just a trend or tactic to be deployed occasionally. It is now a necessity if a brand wishes to succeed and capture consumer attention in an ever-more-competitive marketplace. But creative convergence and all it entails—a mingling of media, data, creative and technology into a cohesive, engaging experience for the consumer—is no easy feat. Thankfully, Adweek’s Creative Convergence category provides a wealth of insight and information into these strategies to create a seamless experience and foster a deeper connection between brand and customer. With columns by media agency leaders, brand ambassadors, CEOs and more, industry professionals will gain access to informative analysis and strategies for an effective and optimally beneficial creative convergence.