Fortnite’s Explosion in Popularity Is Opening New Doors for Marketers

Advertisers must find innovative ways to integrate into games and livestreams.

Kraft Blows Past Fundraising Goal for SickKids With Help From K-Pop Community

The campaign hit over a million social media mentions in 24 hours.

5 Ways CPG Brands Can Shift Their Techniques to Remain Relevant

Tweaks to long-established practices can go a long way.

When Done Right, Extreme Stunts Can Catapult a Brand Into the Public Eye

Risky, sometimes dangerous feats can grab audience attention, but it isn't always positive.

The Internet Created a GDPR-Inspired Meme Using Privacy Policies

GDPR regulations took effect on May 25 and the internet doesn’t know if the privacy policy updates will ever stop.

This Startup Is Using Facial Recognition to Fight Human Trafficking

Online ads fueled the problem. Now Traffic Jam is scraping data from them.

Amazon Is Driving Around a Jurassic-Sized Box, and You Can Ask Alexa What’s Inside

The shipment has been grabbing attention around L.A.

In New Tourism Spot, What Happens in Vegas Pulls at the Heartstrings

Response to the inclusive ad shows a high rate of approval.

4 Ways Brands Can Accommodate Shifting Expectations Around Gender Identities

Gen Z has an entirely different mindset around how to be inclusive.

The Secret to Marketing Marijuana Lies With Cannabis Influencers

While brands can't actively promote through Google, Facebook or Instagram, social media-savvy fans can.