Read creative advertising news, insights, and analysis from marketing experts at Adweek. Explore articles about creative campaigns that are making the biggest impact in the advertising industry.

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Pereira O’Dell Rethought Its Growth Strategy. It Won 5 New Clients in January Alone

Revamped marketing model drove account wins with Manscaped, Simplisafe and Sunny D.

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SiriusXM Re-Airs Cinematic Oscars Ad on Taylor Swift’s Eras Concert Film

The media buy on Disney+ is part of an aggressive rebrand with agency of record Uncommon Creative Studio.

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The V&A Museum Hosts an Elaborate Treasure Hunt That Indulges Niche Passions

Trying to lure in younger visitors, the V&A Museum's elaborate campaign caters to extremely niche passions.

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Titan Casket and Maximum Effort Want to ‘Bury Daylight Savings’ in Darkly Comic Ad

Daylight Savings starts this Sunday, but Titan Casket and Ryan Reynolds’ agency Maximum Effort would like to kill the tradition in order to save lives.

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PETA’s Twisted Cartoon Musical Confronts Bacon Lovers

PETA forces people to confront the realities of pig farming through a twisted cartoon musical resembling The Ren & Stimpy Show.

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We Come to This Place…To See a New Nicole Kidman Ad for AMC Theatres

2021's anthemic AMC Theatres spot starring Nicole Kidman gets a slight 2024 makeover, debuting with Dune: Part Two.

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What Happened When Ikea Decided to Run Its First Global Campaign After 80 Years

McCann Worldgroup is helping the retailer showcase the magic of home amid cost-of-living crisis.

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Jennifer Aniston Forgets ‘the Rachel’ in Latest Uber Eats Ad

Jennifer Aniston is back for another round of promoting Uber Eats as a broad-based buyer destination, now selling her own haircare line, LolaVie.

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Coinbase Wins eBay Auction With $500K Bid for Ads on Liquid Death Packaging

There were more than 200 eBay bids during Liquid Death's Super Bowl-adjacent stunt, with brands like Dude Wipes, Progressive Insurance, Smartwater and Dan-O's Seasoning taking part and commentating.

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Mediahub Is Adweek’s US Media Agency of the Year

The agency held onto its creative flair, but added scale last year after joining IPG Mediabrands.

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With More B2B Brands Seeking Out Creativity, Agencies Are Driving Growth With B2B Clients

Some agencies attribute their significant revenue growth to the onslaught of B2B work.

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The Art of Making Pretzels Part of Every Conversation

A BTS look at Auntie Anne’s social content strategy and viral posts.

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Safety Is Sexy in Insurance Brand’s ’90s-Style R&B Music Video

Canadian insurer Belairdirect and agency Sid Lee celebrate safety on Valentine's Day.