Discovery Joins On Addressability, Widening Its Advanced TV Offerings
Discovery Inc. is the second network to join On Addressability as more traditional TV groups embrace digital-like ways of advertising.
OpenAP Is Giving Its Marketplace a Measurement Boost
OpenAP has formed a partnership with iSpot.TV to bring cross-platform measurement into the advanced TV audience planning platform's offering.
On Addressability Ad Initiative Has Its First Member: AMC Networks
AMC Networks is the first company to test On Addressability, the linear addressable advertising initiative from Comcast, Cox and Charter.
How Advertisers Can Stand Out This Election Season
Brands need to decide what combination of media tactics and corresponding frequency is right for them.
Photos: Convergence TV Summit with Leading Minds
Summit speakers shared how to best navigate in the age of connected TV.
Metrics Companies Emphasize Competitive Ecosystem at Adweek Convergent TV Summit
And ensuring representation in a multicultural consumer landscape.
Viacom’s Gambles Have Led to Major Gains
At Adweek’s Convergent TV Summit, Sean Moran said the company is embracing cord-cutting.
Why 2020 Will Be a Big Year for CBS All Access
"We have the tiger by the tail with this service," says CBS Interactive's Marc DeBevoise at Adweek's Convergent TV summit.