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Discovery Joins On Addressability, Widening Its Advanced TV Offerings

Convergent TV

Discovery Inc. is the second network to join On Addressability as more traditional TV groups embrace digital-like ways of advertising.

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OpenAP Is Giving Its Marketplace a Measurement Boost

OpenAP has formed a partnership with iSpot.TV to bring cross-platform measurement into the advanced TV audience planning platform's offering.

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On Addressability Ad Initiative Has Its First Member: AMC Networks

AMC Networks is the first company to test On Addressability, the linear addressable advertising initiative from Comcast, Cox and Charter.

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How Advertisers Can Stand Out This Election Season

Brands need to decide what combination of media tactics and corresponding frequency is right for them.

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Photos: Convergence TV Summit with Leading Minds

Summit speakers shared how to best navigate in the age of connected TV.

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Metrics Companies Emphasize Competitive Ecosystem at Adweek Convergent TV Summit

And ensuring representation in a multicultural consumer landscape.

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Viacom’s Gambles Have Led to Major Gains

At Adweek’s Convergent TV Summit, Sean Moran said the company is embracing cord-cutting.

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Why 2020 Will Be a Big Year for CBS All Access

"We have the tiger by the tail with this service," says CBS Interactive's Marc DeBevoise at Adweek's Convergent TV summit.