Finally, the Ad Industry Can Deliver on Purpose-Driven Media Investment
The solution may lie in one of the biggest trends in programmatic.
Social Media Week Preview: Duolingo’s Masterminded Social Listening Tactics
Katherine Chan explains the Duo Multiverse and that 'WTF moment' during the Super Bowl.
Disrupt the Annual Brand Prank War by Focusing on Strategy, Not Stunts
There is potential to disrupt the annual brand tradition by going beyond the Instagram post.
How to Adjust—and Measure—Your Content Strategy for Google’s SGE
Google’s Search Generative Experience is still very much in its infancy, but brands need to take its evolutionary shifts seriously.
The Math Isn’t Mathing: Gen Z’s Emotional State and Spending
More than half of Gen Z have missed at least one BNPL payment in the last two years.
It’s Complicated: Hollywood’s Long Relationship With Branded Entertainment
The origin of soap operas lies in soap manufacturers like Procter & Gamble.
Take Time to Do the Painstaking Work of Building a Solid Marketing Plan
The risk of jumping straight into paid media conversion is that you may lose your audience’s attention and trust.
Don’t Rely on Tired Social Tactics. Build an Algorithm-Beating D2C Brand
Liquid Death, Stories & Ink and Gymshark—all started as D2C—have never solely relied on social.
What to Consider About Speaking Out on Israel-Hamas War
Communications experts offer advice to business leaders on if, when and how they produce statements.
At Insider, Video Consumption Peaks as CTV Viewing Tops 50%
A shift in content strategy, as well as increased focus on watch-time, are responsible for the uptick.
Yes, Brands Can and Should Still Partner With Actors
Six things brands should keep in mind when moving forward with commercial productions.
Hyundai Leverages Its Past to Lead Future Innovations
Hyundai Motors has been at the forefront of automobile technology, but its latest campaign doubles down on its core identity and heritage to guarantee the brand’s relevance and longevity.
TheSkimm Launches In-House Creative Agency, SKM Lab
The studio aims to capitalize on a decade of audience insights and consumer data.
Kraft-Heinz Says In-House Agency Is Making Its Ad Spend ‘Work Harder’
Chief growth officer Cristina Kenz gives a behind-the-scenes look at The Kitchen's international expansion.
An Inflection Point for Marketers—and Adweek
Adweek must recommit itself to serving the marketer.