The Math Isn’t Mathing: Gen Z’s Emotional State and Spending
More than half of Gen Z have missed at least one BNPL payment in the last two years.
How Sperry Is Navigating the Waves All These Years Later
The inventor of boat shoes is still as relevant as ever.
Every Penny Counts: How Your Marketing Efforts Can Avoid Ad Fatigue
When an audience becomes apathetic to the brand and message, it can make even the best campaigns fall flat.
Tejari’s Mission to Bring Healthy Snacking to All
The plant-based protein company's mission for convenient, delicious options.
The Future of Digital Experiences: Less Intrusive, More Intuitive
Notification is a potent weapon to anticipate needs and nudge consumers rather than act as a brand's ravenous desire for attention.
British Consumer Champion Which? Enters a New Era of Building Trust
Kat Chinnock, head of brand and communications planning for Which?, outlines the campaign strategy.
How Gen Z and Millennials Are Changing the Mother’s Day Gift List
Flowers and cards are nice, but experiences are really the thing to give.
8 Brands That Are Meeting Consumers Where They Are
Brands like Costco and Airbnb are going a click deeper to understand and tend to consumer needs.
The 4 Trends That Defined Commerce in 2022
Retail media was king this year.
Brave Commerce Podcast: Anton Vincent Talks Brand Experience and Consumer Relationships
On this weeks episode of Brave Commerce, Anton Vincent, president of Mars Wrigley, North America, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss empathy in customer experiences. Brand experiences can [...]
How Budweiser Builds Community and Relevance by Tapping Into Passion Points
The company launched its largest campaign as a World Cup partner.
Brave Commerce Podcast: Responding to the ‘No’ and Web3 Integration
CMO of PepsiCo Todd Kaplan discusses the importance of taking risks
Brave Commerce Podcast: The Changing Landscape of Consumer Habits
Sucharita Kodali of Forrester on consumer spending habits, goal alignment between brands and partners, and the financial future of ecommerce.
Electrolux Wants You to Know Where Old Clothes Go to Die
The global campaign 'Break the Pattern' has been developed alongside Forsman & Bodenfors.
South Park Celebrates Its 25th Anniversary With a Traveling Exhibit
The experience culminated in a sold-out 2-day concert in Colorado.