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The Trade Desk, Magnite and Innovid Form CTV Pact

Innovid has partnered with The Trade Desk and Magnite to bring more interactive ads to CTV.

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How the Pandemic Accelerated a Transformation Across Connected TV

The Covid-19 pandemic accelerated ad spend as brands gravitated to the space.

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Roku Expands Measurement Program to Track Ad Performance Across Screens

Roku's expanding its measurement program to help advertisers track performance across screens.

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Scripps’ OTT News Network Newsy Heads to Linear TV This Fall

The planned expansion comes as the company is leaning into cord-cutting and free TV.

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Industry Moves Ever-Closer to a Single Cross-Media Measurement Solution

Kantar and Ipsos have been named as partners on the project, with the solution to be unveiled mid-April.

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Univision Debuts PrendeTV, a Free Streamer for US Hispanics

It's the first big project from the network's new owners and executive team.

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What Precision TV Targeting Meant for This At-Home Fitness Brand

TV has always "performed" for brands.

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Vizio’s IPO Reveals How It Wants to Take on Connected TV Giants

The smart TV manufacturer is focused on opportunities for recurring streaming ad revenue.

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Roku Creates Branded Content Studio Following Record Ad Revenue

It will produce new creative ad formats and TV programming for marketers.

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Roku Acquires This Old House as Part of an Expansive Content Strategy

Following Quibi deal, platform continues growing its original and exclusive offerings.

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Streaming With the Enemy: How Connected TV Rivals Learned to Work Together

Connected TV

Competitors like Roku and Amazon Fire TV are recognizing the value of scale for their content channels.

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March Madness Fans Can Shoot Virtual Hoops in Roku, TurboTax Teamup

Partnership includes an immersive Snapchat AR lens and other basketball content.

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HBO Max Launches Pa’lante Initiative to Amplify Latinx Voices

WarnerMedia's new vertical aims to bolster 'culturally relevant programming.'

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Crackle Plus Will Sell Plex’s US Advertising Inventory in Expanded Deal

The direct ad sales agreement comes ahead of this year's NewFronts.

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WarnerMedia and CBS Line Up Record March Madness Ad Revenue Following Covid Cancellation

'This is the best year we've ever had,' topping 2019's $910 million windfall.