Physical Retail Is the New TV
We are one step closer to the in-store equivalent of Nielsen TV ratings.
Walmart-Vizio Deal Exposes Fragility in Measurement Market
The Walmart-Vizio deal has ACR impact at streaming measurement companies.
Exclusive: Amazon to Sunset Freevee, Streamlining Its Ad and Product Efforts
Amazon's ad-supported TV app, Freevee, has become redundant following the introduction of ads to Prime Video.
Here’s What to Know About Walmart Buying Vizio, According to Experts
Walmart purchased Vizio, giving it even more options in CTV advertising.
Disney+ Hopes Text-Based Super Bowl Ad Goes to Infinity and Beyond
Disney+'s text-based Super Bowl ad comes a month before Disney rolls out its full Hulu and Disney+ integration.
FX and Hulu Try to Win Super Bowl With Colossal Shōgun Ad
The companies are betting big on the upcoming series.
Edward Norton on Ad-Supported Streaming’s Influence on Programming Decisions
Podcast: Norton and PepsiCo leader Kalen Thornton on TV measurement..
Roku Hires Publicis Exec Jay Askinasi as New Ad Sales Head
Roku hires Publicis' Jay Askinasi as ad sales head, Disney's Christine Hong as global head of media revenue operations.
The TV Streaming War Enters Its Messy Era
From bundling to licensing, the lines between streaming and linear continue to blur in 2024
Exclusive: Inside Prime Video’s Ad Tier Pitch Deck to Media Buyers
Amazon Prime Video's ad tier will offer brands fixed CPM and preferred, guaranteed and sponsored deals.
How to Design an Optimal Ad Pod to Improve Impact
Exclusive: FreeWheel's Viewer Experience Lab and MediaScience on crafting a viewer-first experience.
Disney’s Clean Room Brand Activations Grew 573% in 2023
The clean room has generated 2,000 reports on behalf of brands since October 2021.
NBCU’s New AI-Driven Ad Offering Looks to Bring Cross-Platform Targeting Precision
NBCU ad sales chief Mark Marshall previews AI-driven One Platform Total Audience ahead of CES.
Prime Video Ad Tier CPMs ‘Far More’ Competitive Than Netflix’s at Launch
Amazon is in preliminary negotiations with ad buyers ahead of the launch of Prime Video with ads at the end of January.
Samba TV AI Can Now Measure ROI From Product Placements and Sports Sponsorships
Samba TV's AI measures brand ROI from paid media, sports sponsorships and product placements.