The Adweek Columnist Network is a rich source of information and insight from a wide spectrum of contributors and perspectives. Columnist contributors include brand and music executives, top-level marketers, CEOs, brand ambassadors and successful startup founders. This diverse group of contributors to Adweek’s Columnist Network offers a behind-the-scenes look into company problem-solving, high-level leadership tactics, and inventive approaches that industry peers can learn from and take forward. Each column provides a compelling narrative and unique perspective on the advertising industry and how it is shaped by past, present and future innovators.

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How Brands Can Thank Consumers in a Way That Drives Sales

Expressing appreciation, and doing it genuinely, makes a world of difference.

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In a Crowded Holiday Market, AR Offers Reach to Tech Brands

All it takes is your creativity and a phone.

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Multicultural Reach Is a People Problem, Not a Technology Problem

Influential organizations fail to take the steps required to turn a small win into an industry-shifting victory.

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Simple Always Wins: The Story Behind ‘Speaking in Color’

The art and science of the Cannes-winning campaign for Sherwin-Williams.

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Augmented Reality Rewrites the Rules of Attention and Media Planning

The findings from a study by Snap, Dentsu and Lumen revealed that attention to augmented reality is totally different from other media formats.

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When the Research Says No, but Your Instincts Say Yes

A guide to creative decision-making in risk-averse times.

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It’s Not Too Late to Reach Fans at the Christmas World Cup

With two (or more) creative messages, greater competition for inventory and increased costs, the need for a deep understanding of your target audiences is heightened.

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What Beyoncé Teaches Brands About Being Truly Purpose-Driven

Value proposition will always lose out to a brand with convictions.

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Why Businesses Should Still Make Bold Decisions in an Unpredictable Economy

Don't go all in on something you've never done before. Do enable iteration of your current offerings—and fast.

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Are UGC Creators the Next Evolution of Influencer Marketing?

The lines between the influencer and the prolific UGC creator aren’t set in stone.

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Purpose-Led Spaces Are Redefining the Music Industry

Looking at office design, we can see the impact of tech and trends on how space is utilized.

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Go Omnichannel to Level Up Your Customer Loyalty

For Ulta Beauty, the mobile app is the face of its omnichannel universe.

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The Literal Spaces for Brands to Explore LGBTQ+ Live Experiences

Experience and memories will outlive awareness and sentient metrics.

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AR Is the Secret Weapon Retailers Need This Holiday Season

The economy has shoppers cutting back, and retailers should expect to feel the pinch.