How Brands Can Thank Consumers in a Way That Drives Sales
Expressing appreciation, and doing it genuinely, makes a world of difference.
In a Crowded Holiday Market, AR Offers Reach to Tech Brands
All it takes is your creativity and a phone.
Multicultural Reach Is a People Problem, Not a Technology Problem
Influential organizations fail to take the steps required to turn a small win into an industry-shifting victory.
A Holiday Wish for Brand Creativity Centered in LGBTQ+ Experience—on Our Terms
Coming out is not our holiday tradition.
Simple Always Wins: The Story Behind ‘Speaking in Color’
The art and science of the Cannes-winning campaign for Sherwin-Williams.
Augmented Reality Rewrites the Rules of Attention and Media Planning
The findings from a study by Snap, Dentsu and Lumen revealed that attention to augmented reality is totally different from other media formats.
When the Research Says No, but Your Instincts Say Yes
A guide to creative decision-making in risk-averse times.
It’s Not Too Late to Reach Fans at the Christmas World Cup
With two (or more) creative messages, greater competition for inventory and increased costs, the need for a deep understanding of your target audiences is heightened.
What Beyoncé Teaches Brands About Being Truly Purpose-Driven
Value proposition will always lose out to a brand with convictions.
Why Businesses Should Still Make Bold Decisions in an Unpredictable Economy
Don't go all in on something you've never done before. Do enable iteration of your current offerings—and fast.
Are UGC Creators the Next Evolution of Influencer Marketing?
The lines between the influencer and the prolific UGC creator aren’t set in stone.
Purpose-Led Spaces Are Redefining the Music Industry
Looking at office design, we can see the impact of tech and trends on how space is utilized.
Go Omnichannel to Level Up Your Customer Loyalty
For Ulta Beauty, the mobile app is the face of its omnichannel universe.
The Literal Spaces for Brands to Explore LGBTQ+ Live Experiences
Experience and memories will outlive awareness and sentient metrics.
AR Is the Secret Weapon Retailers Need This Holiday Season
The economy has shoppers cutting back, and retailers should expect to feel the pinch.