Chances are everyone you know uses at least one type of chat or messaging app, if not several. These once seemingly innocuous but now world-changing apps, such as Instagram, Messenger, and WhatsApp, have defined the face of today’s communication. The advertising and marketing industry must take note and remain abreast of each and adapt to consumer needs and expectations. This also signals changes in the consumer marketplace and indicates upcoming trends that advertising professionals can leverage to improve upon their own campaigns and branding strategies.

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Snapchat Augmented Reality Lenses Come to Microsoft Teams

Users can choose from more than 20 AR lenses.

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Instagram: How to Use the Bloom Chat Theme

This option is also available in the Messenger application.

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Messenger: How to Use the Bloom Chat Theme

Users can add colorful flowers to their conversations.

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Messenger: How to Change a Conversation’s Quick Reaction

Users can switch the thumbs up emoji to something else.

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Reddit: How to Leave a Chat on Mobile

Users can exit conversations they no longer want to participate in.

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LinkedIn: How to Send a Post to Multiple Users at the Same Time

Professionals can share the same content with more than one person.

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Reddit: How to Mute Notifications for a Chat

Users can silence conversations without leaving them.

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Discord Nitro: How to Use App Themes on Desktop

Subscribers can choose from 16 colorful options.

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Instagram: How to Use the Basketball Chat Theme

A new option is available in time for March Madness.

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Messenger: How to Use the Basketball Chat Theme

Users can add a sports-themed background to conversations.

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Instagram: How to Use the Women’s History Month Chat Theme

This background option is also available in the Messenger application.

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Messenger: How to Use the Women’s History Month Chat Theme

This option adds shades of pink and orange to conversations.

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Discord: How to Send Silent Messages

Users can share content without alerting the recipient

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Instagram: How to Use End-to-End Encryption in Chats

This feature isn't currently available to everyone.