SmartyPants Vitamins Never Tried to Be Cool—and That’s How It Found Success

The brand's co-founder and co-CEO spoke at Brandweek: Challenger Brands about not focusing on a DTC strategy.

On the Adweek Podcast: Lessons From Challenger Brands

CMOs from companies like Hulu and Pinterest shared their wisdom.

MiQ’s SVP of Revenue Talks About How AI Is Only Effective When Backed by Human Intelligence

Charlie Neer spoke in a keynote at our Brandweek: Challenger Brands summit.

This Cannabis Company’s First 6-Figure Lead Came Through Instagram

Papa & Barkley CMO Kimberly Dillon spoke at Brandweek: Challenger Brands about normalizing weed.

How Legacy Brands Like Kraft Heinz and IHOP Channel Their Inner Challenger Brand

It comes from working alongside and competing with startups.

Here’s Why Luxury Shoe Brand M.Gemi Releases New Shoes Every Monday

President Cheryl Kaplan discussed distribution and data, among other things, at Brandweek: Challenger Brands.

Here’s What Hulu Learned From Its ‘Better Ruins Everything’ Campaign

"We got press coverage in hip-hop outlets that certainly wouldn't have covered Hulu before."

Jopwell and &pizza Talk Creating a Workforce That’s Passionate About Your Brand

Some of &pizza's employees love the company so much, they have a tattoo of its logo.

How Bark Is Using Social Media to Market Itself to Future Dog Owners

Allison Stadd, vice president of brand reach and affinity, spoke at Brandweek: Challenger Brands.

The 3 Keys to Thriving in a Challenger Brand Market

Consumer intelligence platform Resonate shares what works for its clients.