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As Plant-Based Burger Brands Battle, One Faux-Egg Maker Is Dominating a New Niche

Move over, fake meat and oat milk—egg substitutes are looking to grab some of the plant-based food spotlight. Though it’s niche, making up a tiny portion of overall plant-based protein […]

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Plant-Based Food Feud: Faux-Meat Brands Start a Public Beef Over ‘Clean’ Ingredients

The battle for flexitarian consumers isn’t just happening in supermarkets and restaurants. It’s reached the national media via a full-blown public feud involving several faux meat brands. Name-calling and clapbacks […]

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Ryan Reynolds’ Mint Mobile Pokes Fun at ‘Big Wireless’ for Sports Stadiums

The budget carrier is giving away free service to users and awarding a socially distant 'home stadium.'

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Lululemon Acquires At-Home Fitness Brand Mirror for $500 Million

It's the apparel brand's first major acquisition.

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These 81 Brands Are Shaping the Future of Commerce

A new report ranks companies that consumers find most meaningful.

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Inside the Insta-Worthy Kiddie Pool for Adults in the City

As the summer season heats up with social-distancing mandates, Minnidip stands to benefit from Americans who will go swimming at home.

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This CBD-Infused Soda Is Offering to Buy $200 Worth of Therapy for Some Customers

Bimble wants to continue the vibe of Mental Health Awareness Month into a stressful June.

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So Your Customers Tried a Competitor During Quarantine—What Now?

Loyalty’s up for grabs now that flexible challenger brands have claimed new fans while mainstream options were unavailable.

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Essity Is Breaking Taboos Around Periods in Its Advertising

The Sweden-based brand is pioneering a new way to think about period products, which comes with its fair share of risks.

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As the Meat Industry Stumbles, Here’s How Plant-Based Brands Are Stepping Up Their Game

Exclusive: Faux-meat marketers are keeping it positive, but expanding their footprint aggressively.

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DTC Shaving Brand Billie Wants Women to Stop Apologizing on Zoom Calls

A new spot by the DTC brand highlights women's new insecurities of the Zoom era.

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How a Tequila Startup Found ‘Blessings in Disguise’ as Quarantine Derailed Its 2020 Plans

YaVe's founder says bar closures led them to put more effort into ecommerce, partnerships and community building.

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Ryan Reynolds’ New Mint Mobile Ad Is Packed With Self-Mocking Jokes and Easter Eggs

The Deadpool star bought the budget carrier in November.

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A Bookstore Just Shocked Fans and Boosted Sales 200% With Its Brilliant Quarantine Pivot

The Wild Detectives became a travel agency with a literary twist thanks to agency Dieste.

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To Grow Fast, Travel Brand Béis Knows You Have to Fail Fast Too

Shay Mitchell and Adeela Hussain Johnson on how Béis found DTC success at Adweek's Challenger Brands Summit.