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CES
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Alt Image Text

Map a Purpose Journey With Love and Growth, Says Microsoft

By Doug Zanger

4 days ago

Looking at Microsoft’s advertising, it’s apparent that the tech giant is a fan of purpose. Some of the brand’s more eye-catching and prominent work includes 2018’s campaign for the Xbox [...]

Alt Image Text

Survey Says: ‘Meh’ to Trump’s Brand; Super Bowl Advertisers’ Biggest Challenge: Thursday’s First Things First

By Jess Zafarris

4 days ago

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]

Alt Image Text

How to Handle Marketing This Week; Netflix Tops 200M subscribers: Wednesday’s First Things First

By Jess Zafarris

5 days ago

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]

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At CES 2021, Marketers Discuss Pandemic-Related Trends—and What to Expect Next

By Kathryn Lundstrom

January 15, 2021

Execs from Uber Eats, TikTok and Bank of America shared a virtual stage this week.

Alt Image Text

These 5 Priorities Reshaped Walmart’s Business in 2020

By Lisa Lacy

January 15, 2021

How America's largest retailer faced two reckonings: the pandemic and racial justice.

Alt Image Text

‘Some Form of Programmatic’ Is the Future of All Advertising, Says Marc Pritchard

CES

By Andrew Blustein

January 15, 2021

Leaders from P&G, NBCU and The Trade Desk on the fundamental changes rocking the ad industry.

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WandaVision Ushers In Streaming’s Franchise-Dominated Future

CES

By Kelsey Sutton

January 15, 2021

Entertainment giants are eager to leverage beloved intellectual property to keep fans tuned in—and paying.

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4 Health Innovations From CES 2021 Influenced by the Pandemic

CES

By Breana Mallamaci

January 15, 2021

The conference goes virtual for the first time in its history due to Covid-19.

Alt Image Text

Taco Bell Learns: Captions Matter; A Cheesy Crime: Friday’s First Things First

By Jess Zafarris

January 15, 2021

As Taco Bell Brings Back Potatoes, a Plant-Based Partnership With Beyond Is in the Works Yesterday, Taco Bell announced the impending introduction of plant-based menu items, which it will launch [...]

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Next-Tech Leaders Share How They’re Navigating Rapidly Changing Consumer Needs at CES 2021

By Emmy Liederman

January 14, 2021

Digital brands must prove that they really understand Gen Z.

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Trump’s Great Deplatforming; The World’s Most Expensive Art Piece: Thursday’s First Things First

CES

By Jess Zafarris

January 14, 2021

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]

Alt Image Text

Philo, Which Streams Discovery’s Cable Networks, Isn’t Worried About Discovery+

CES

By Mollie Cahillane

January 13, 2021

Philo differentiates itself from other virtual MVPD options with its focus on entertainment and lifestyle programming, but could it face competition from newly launched streamer Discovery+?

Alt Image Text

How to Reduce AI Bias Like Google Does

By Patrick Kulp

January 13, 2021

Google's head of product inclusion shares AI advice at CES.

Alt Image Text

Warner Bros.’ Simultaneous Film Releases Need New Success Metrics, CEO Says

CES

By Kelsey Sutton

January 13, 2021

Streaming-centered releases require a 'whole different set of criteria' to replace opening weekend box-office results.

Alt Image Text

CES 2021: What Happened in Vegas Stays on Pinterest

By David Cohen

January 13, 2021

The platform helped brands create decks, talks and videos to virtually re-create the experience.

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