CES, the annual trade show organized by the Consumer Technology Association, is a vitally important event for manufacturers, developers, and suppliers of consumer technology hardware, content, technology delivery systems, and more. Over 2300 brands across the world are showcased at this event, and advertisers and marketing professionals can use announcements and new products to shape their own strategies. Adweek’s CES category provides a wealth of insight into the event and covers the top stories, launches, and releases that affect the advertising industry as a whole.

Alt Image Text

The Garage Podcast: Think Big, Start Small and Show Value

Capgemini’s Daniela Rittmeier on the importance of integrating AI across the entire value chain.

Alt Image Text

Disney Kicks Off Upfront Season With New Advertising Offerings

Disney unveiled a slate of products and formats at its Tech and Data Showcase.

Alt Image Text

Samsung Is Already Using AI to Automate Social Marketing Ads

Europe CMO Benjamin Braun on the future of tech, sustainability and 'gut knowledge.'

Alt Image Text

This Installation at CES Tears Into Degree Discrimination

Ogilvy aims to value the alternative routes workers take to hone skills.

Alt Image Text

From Big Trucks to Big Data, What These Marketers Learned at CES 2023

Come along as OMD agencies guide clients through the show floor.

Alt Image Text

The Biggest Tech Trends at CES 2023, According to Marketers

From retail media networks to augmented reality.

Alt Image Text

How a Digital Dachshund Named Superdackel Got the Gig as a Mercedes Brand Mascot

His goal is to reach 'new audiences,' but this pooch dates back to the 1970s.

Alt Image Text

Martin Sorrell Puts 2022 in the Rearview and Looks Toward ‘Faster, Better, More Efficient’ 2023

The executive chairman and founder sees agency consolidation and spin-offs on the horizon.

Alt Image Text

L’Oréal’s Motorized Makeup Applicator Is Designed for People With Limited Mobility

The computerized lipstick device is meant to make cosmetics more inclusive.

Alt Image Text

How Hollywood Is Grappling with the Rise of Generative AI in TV and Movies

Machine learning could be a key tool for the industry, but it's raised questions about fairness.

Alt Image Text

Beyond Free Wi-Fi, How Delta CMO Tim Mapes Is Marketing the Travel Experience

Delta is partnering with non-travel, lifestyle brands, like Starbucks.

Alt Image Text
Alt Image Text

Mastercard’s CMCO on What to Expect at CES and Why He’s Still Bullish on Web3

The credit card company just launched a new accelerator program for up-and-coming music artists.

Alt Image Text

Reddit Future Tellers Research on Redditors’ Outlook for Emerging Tech Revealed at CES 2023

60% of Reddit users said they were “the person in their friend group that’s always the one recommending new products or services to others.”

Alt Image Text

Pinterest, LiveRamp Team Up on Clean Rooms

Albertsons Media Collective is the platform’s first advertising partner to participate.