Heineken and Bodega Drop a Boring Phone to Help Gen Z Switch Off and Party
Heineken collaborated with Bodega to create The Boring Phone, a device with reduced tech to encourage Gen Z to embrace fulfilling social lives.
Bacardi Inks Its Biggest Celeb Deal With Camila Cabello as the Global Face of the Brand
Bacardi Rum leans further into music as a key driver in its marketing, kicking off its most significant artist collaboration to date with pop star Camila Cabello.
Hennessy’s Absurd, Stylish Films Shake Off Stiff Brand Perceptions
Hennessy's offbeat ads feel reminiscent of high fashion films to shake up the legacy brand's image.
Stagecoach Joins Soberchella as Music Fests Amp Up Their Booze-Free Options
The move fits into the growing sober curious and dry tripping trends, largely driven by Gen Z, which aim to add a clear-headed layer to traditionally hard-partying events.
818 Tequila’s Mission to Cultivate a Good Time and Give Back
Kendall Jenner's brand supports its local community in Mexico by being the life of the party.
SNL’s Colin Jost and Michael Che Host ‘St. Patrick’s Eve’ Revelry for Jameson Campaign
Jameson made up a holiday, St. Patrick's Eve, with help from SNL comedians Colin Jost and Michael Che.
Kahlua Hijacks St. Patrick’s Day, Telling Revelers to Swap Stout for Espresso Martinis
Kahlúa is urging St. Patrick's Day revelers looking for a rich drink to rethink their beer order and opt for an espresso martini instead.
David Beckham Kicks Off Stella Artois Campaign as Brand Eyes ‘Ambitious’ Growth
David Beckham stars in the new global campaign from Stella Artois.
It’s a Lovely Day for Jason Momoa in Guinness Campaign
Jason Momoa makes his directing debut with the Guinness spot alongside creative partner Brian Mendoza.
Diageo Tests the Waters of the Apple Vision Pro With Don Julio Tequila
The VR experience will showcase the process behind creating the tequila in Mexico.
Bud Light’s Super Bowl Comeback Stars a Genie Who Loves to Party
Bud Light continues its push to win back fans with a light-hearted Super Bowl ad about a genie who grants party wishes.
LL Cool J and Lainey Wilson Board Coors Light Super Bowl Chill Train
MolsonCoors and Droga5 bring LL Cool J and Lainey Wilson onto the homewrecking and vibe-influencing Coors Light Super Bowl 58 Chill Train.
Michelob Ultra Takes Lionel Messi to the Beach in Super Bowl Ad
Lionel Messi, Jason Sudeikis and Dan Marino star in the 60-second spot.
Budweiser Trots Out the Clydesdales and Loyal Labrador for the Super Bowl
The spot from FCB New York plays up 'old school' beer delivery.
AB InBev Shares Super Bowl Plans for 3 Brands
Michelob Ultra, Bud Light and Budweiser will have spots in the Big Game.