Green Wednesday, Second Only to 4/20 as a ‘High Holiday,’ Set to Break Cannabis Sales Records
Cooped up with the relatives or not, weed fans are expected to stock up, with sales driven by aggressive retailer promotions.
In Heavyweight Move for Cannabis, Weedmaps Sponsors Mike Tyson’s Return to the Ring
In one of its most significant marketing moves to date, Weedmaps is sponsoring former heavyweight champ Mike Tyson’s return to the ring on Saturday, breaking ground for the cannabis industry [...]
As Advocates Celebrate a ‘Renaissance,’ Could Psychedelics Become the Next Cannabis?
When Oregon voters decided this week to legalize psychedelic drugs—the first state in the country to do so—it brought the conversation around magic mushrooms and their psychoactive brethren into the [...]
Jerry Garcia’s Cannabis Line Debuts With an Airstream and a Deadhead Ambassador
Holistic Industries collaborated with the late musician's family for Garcia Hand Picked.
Could Martha Stewart Convince Older Americans to Try CBD?
Cannabis giant Canopy Growth targets female baby boomers for domestic doyenne's latest products.
Kristen Bell Stars in Delightfully Funny and Relatable Ad for Her Own CBD Skincare Brand
Wieden+Kennedy's spot is one for the frazzled parents.
Adweek Together: The Future of Cannabis
Curaleaf's CMO on addressing stigma and taking a stand on social justice issues.
An Introduction to Psychedelics in Marketing
While there are currently no CPG brands in the psychedelics space, one need only look to cannabis brands for important lessons.
After CBD’s Explosive 562% Growth in 2019, Brands Now Face an ‘Extinction Event’
Established players will survive, but 1/2 to 2/3 of the 3,000 brands in the category will not, according to Brightfield Group.
Powerful, Emotional Storytelling Shows How CBD Helped This Creative’s Epileptic Child
Agency Team One funded the documentary as part of its annual 'Launching an Idea' initiative to solve community problems.
A CBD Brand Mowed This 76-Acre Artwork Into a Kansas Wheat Field
Charlotte's Web wants to "ignite conversations for open access to hemp in all states."
What Cannabis Brands Can Do to Navigate Trump’s Social Media Executive Order
If Trump’s new executive order isn’t disregarded by the FCC or defeated in court, online spaces like Twitter may become legally akin to publishers.
The Challenges Facing Women and POC Founders in Cannabis
Chanda Macias, CEO of Women Grow, talks diversity and inclusion in marijuana at Adweek's Elevate: Cannabis and CBD summit.
How CBD Brand MyRemede Is Growing Like a Weed
The company linked up with an ad-tech firm early to guide its marketing efforts.