Adweek Together: The Future of Cannabis
Curaleaf's CMO on addressing stigma and taking a stand on social justice issues.
An Introduction to Psychedelics in Marketing
While there are currently no CPG brands in the psychedelics space, one need only look to cannabis brands for important lessons.
After CBD’s Explosive 562% Growth in 2019, Brands Now Face an ‘Extinction Event’
Established players will survive, but 1/2 to 2/3 of the 3,000 brands in the category will not, according to Brightfield Group.
Powerful, Emotional Storytelling Shows How CBD Helped This Creative’s Epileptic Child
Agency Team One funded the documentary as part of its annual 'Launching an Idea' initiative to solve community problems.
A CBD Brand Mowed This 76-Acre Artwork Into a Kansas Wheat Field
Charlotte's Web wants to "ignite conversations for open access to hemp in all states."
What Cannabis Brands Can Do to Navigate Trump’s Social Media Executive Order
If Trump’s new executive order isn’t disregarded by the FCC or defeated in court, online spaces like Twitter may become legally akin to publishers.
The Challenges Facing Women and POC Founders in Cannabis
Chanda Macias, CEO of Women Grow, talks diversity and inclusion in marijuana at Adweek's Elevate: Cannabis and CBD summit.
How CBD Brand MyRemede Is Growing Like a Weed
The company linked up with an ad-tech firm early to guide its marketing efforts.
Despite Hurdles, the Future of Cannabis Looks Bright
At Adweek's Elevate: Cannabis and CBD virtual event, experts discussed the challenges and opportunities in the industry.
The Who, Where and How of Cannabis Consumers
New Frontier Data COO Gary Allen addresses the regulatory hurdles advertisers face in the cannabis industry and how to overcome them.
How the Cannabis and CBD Industry Is Adjusting Its Marketing (Again)
Companies in the cannabis and CBD space are no strangers to dealing with a constantly shifting marketplace.
It’s Not Quite 4/20, but 7/10 Is Catching Up in Cannabis Circles
Harvest, a vertically integrated company with dispensaries in seven states, launches a retro-style campaign.
These Edibles Are Designed to Match the Characters of HBO Max’s New Show
Kanha Gumies created four flavors for the launch of Close Enough.
This Data Sheds a Revealing Light on Today’s Cannabis Consumers
Oasis Intelligence polled 20,000 Americans in 50 states to prove cannabis fans "aren't what they’ve been painted to be."
This CBD Brand Is Trying a Novel Marketing Approach: Honesty
What happens when a CBD company admits CBD doesn't always work?