This is a Profile

Adweek Together: The Future of Cannabis

Curaleaf's CMO on addressing stigma and taking a stand on social justice issues.

This is a Profile

An Introduction to Psychedelics in Marketing

While there are currently no CPG brands in the psychedelics space, one need only look to cannabis brands for important lessons.

This is a Profile

After CBD’s Explosive 562% Growth in 2019, Brands Now Face an ‘Extinction Event’

Established players will survive, but 1/2 to 2/3 of the 3,000 brands in the category will not, according to Brightfield Group.

This is a Profile

Powerful, Emotional Storytelling Shows How CBD Helped This Creative’s Epileptic Child

Agency Team One funded the documentary as part of its annual 'Launching an Idea' initiative to solve community problems.

This is a Profile

A CBD Brand Mowed This 76-Acre Artwork Into a Kansas Wheat Field

Charlotte's Web wants to "ignite conversations for open access to hemp in all states."

This is a Profile

What Cannabis Brands Can Do to Navigate Trump’s Social Media Executive Order

If Trump’s new executive order isn’t disregarded by the FCC or defeated in court, online spaces like Twitter may become legally akin to publishers.

This is a Profile

The Challenges Facing Women and POC Founders in Cannabis

Chanda Macias, CEO of Women Grow, talks diversity and inclusion in marijuana at Adweek's Elevate: Cannabis and CBD summit.

This is a Profile

How CBD Brand MyRemede Is Growing Like a Weed

The company linked up with an ad-tech firm early to guide its marketing efforts.

This is a Profile

Despite Hurdles, the Future of Cannabis Looks Bright

At Adweek's Elevate: Cannabis and CBD virtual event, experts discussed the challenges and opportunities in the industry.

This is a Profile

The Who, Where and How of Cannabis Consumers

New Frontier Data COO Gary Allen addresses the regulatory hurdles advertisers face in the cannabis industry and how to overcome them.

This is a Profile

How the Cannabis and CBD Industry Is Adjusting Its Marketing (Again)

Companies in the cannabis and CBD space are no strangers to dealing with a constantly shifting marketplace.

This is a Profile

It’s Not Quite 4/20, but 7/10 Is Catching Up in Cannabis Circles

Harvest, a vertically integrated company with dispensaries in seven states, launches a retro-style campaign.

This is a Profile

These Edibles Are Designed to Match the Characters of HBO Max’s New Show

Kanha Gumies created four flavors for the launch of Close Enough.

This is a Profile

This Data Sheds a Revealing Light on Today’s Cannabis Consumers

Oasis Intelligence polled 20,000 Americans in 50 states to prove cannabis fans "aren't what they’ve been painted to be."

This is a Profile

This CBD Brand Is Trying a Novel Marketing Approach: Honesty

What happens when a CBD company admits CBD doesn't always work?