2 of Advertising’s Foremost Female Leaders Discuss Cannes Judging and the Changing Industry

Goodby Silverstein & Partners' Margaret Johnson and Ogilvy's Leslie Sims interviewed each other for Brandweek.

Would You Buy Your Partner a Lab-Grown Diamond Engagement Ring?

These conflict-free jewelry brands hope you'll say yes.

Ad Tech Spends Big to Hire Yachts at Cannes Lions, but It’s Still a Bargain

It turns out you can make a splash without going overboard.

IBM and Adweek Partner to Create the Institute for Brand Marketing, an Educational Resource

The free program aims to 'fill a void in the marketplace' for continual learning.

Oatly Used Many Strategies to Succeed in the U.S., but a Marketing Department Wasn’t One of Them

Brandweek explores the unlikely rise of the quirky Swedish oat-milk maker.

Editor’s Letter: It Takes More Creativity Than Ever for a Brand to Break Through

Take oat milk, for example.

Editor’s Letter: Brandweek Is Back for Another Year, With New Awards and a Storied Franchise

The event takes place Nov. 3-6 at the JW Marriott Desert Springs Resort & Spa.

‘The Best Guidance Is No Guidance.’ How Company Culture Helped &pizza Ride a Viral Wave

CEO Michael Lastoria shares the story behind the chain's 'Hallway Pizza' response this week.

Watch the Keynote Presentations From Brandweek: Challenger Brands

From Bethenny Frankel to Hulu.

How Telemedicine Companies Are Making Healthcare Faster and Cheaper, and Its Marketing Edgier

Hipper than traditional providers, they're gaining traction with consumers.