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California Avocado Commission Puts the ‘CA’ in ‘Avocado’

A new campaign from MullenLowe raises awareness about California's avocados.

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Angie’s List, Now Angi, Is Getting the Word Out About Its Rebrand

The platform plans an ad blitz for April and May

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Why Many CEOs Are Returning to the Role of ‘Corporate Statesman’

Branding

Despite his tight connections with some of the nation’s leading business leaders, Yale professor Dr. Jeffrey Sonnenfeld hadn’t expected to host a call with 90 major CEOs to discuss the [...]

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Here’s Why You Won’t Find Talking Animals or Irritating Jingles in NJM Insurance’s Advertising

Branding

Its latest campaign attempts to settle a long-running score among competitors.

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Amazon Adds Aplenty to Its Growing List of Private-Label Brands

The food brand joins others such as Happy Belly, Wickedly Prime and Solimo.

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NBCUniversal and Capital One Partner for College Bowl Reboot

Summer quiz show, hosted by Peyton Manning, will give away $1 million in tuition.

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Bed Bath & Beyond Unveils New Campaign Under A ‘Home, Happier’ Tagline

It's the first under chief brand officer Cindy Davis.

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Unilever’s Health Snack Bar Graze Introduces A Squirrel as Its Chief Eating Officer (CEO)

The spot from Adam&EveDDB is part of the brand's £5 million media investment for the year.

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Yeti’s VP of Marketing on Entering a New Product Category When Your Brand Is Already an Eponym

The company, famous for its mugs and coolers, recently launched a new line of luggage.

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Nostalgia Cleared for Takeoff as Playboy Brings Back Its Big Bunny Private Jet

A sleek new ride for influencers, even if there's some baggage aboard.

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Eos Creates ‘Bless Your F*ing Cooch’ Shaving Cream Line Honoring Viral TikTok Creator

Soyoung Kang, CMO at Eos, recognized Joy's indelible contribution to the brand's most recent success.

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How Does Your Brand Sound? MassiveBASS Turns Data Into Sonic Branding

Product Innovation

The system compares the client's specified attributes to MassiveMusic's library of available sounds.

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Toms Ditches Its One-for-One Model for a New Impact Strategy

The brand is now committing one third of its annual net profits to 'grassroots good.'

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Hulu Unveils Brand Redesign as the Streaming Competition Heats Up

New design elements for ‘One Hulu’ lean into simplicity in a confused and chaotic streaming landscape.

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Flow Sends a Star-Studded Message About Sustainability in New Campaign

By choosing brand ambassadors of many job titles, backgrounds, and interests, they are emphasizing the unifying aim behind the product.