Meet the Six Mascots for Bark’s New Line of Dog Treats
The cereal-inspired mascots include Hunk Stickman, Goober B. Nutty and Lucky McDuck.
Pereira O’Dell Rethought Its Growth Strategy. It Won 5 New Clients in January Alone
Revamped marketing model drove account wins with Manscaped, Simplisafe and Sunny D.
Coca-Cola Follows Stray Kids and Itzy Deep Into K-Pop Culture
Coca-Cola Creations partners with producer JYP, Nmixx, Stray Kids and Itzy to delve more deeply into K-pop culture and explore the fandoms' love of music, technology and fashion.
How Ipsy Keeps Customers In the Know and Ahead of Beauty Trends
The subscription beauty membership knows what's viral before social platforms do.
Spotify Awards Its Global Media Account to a Dedicated Publicis Media Unit, OneVibe
The change comes as Spotify's undergone rounds of layoffs.
Carhartt’s Resale Program’s Been Good for the Planet—and Good at Luring New Shoppers, Too
With lower prices for vintage goods, Reworked appeals to new demographic groups.
What Gap’s Tyla Reset Says About Virality, Nostalgia and Relevance
Gap's Y2K-inspired strategy moves the brand forward while reflecting on its 1990s and 2000s heyday.
Don’t Let Trends Distract You From Connecting With ‘Unreasonable’ Customers
It’s imperative that we shed our bias toward assuming rationality.
How Hellmann’s Expands the Funnel Through Retail Media
Hellmann's shares how a retail media campaign expanded the brand's customers beyond holidays.
Credit One Bank Names Deutsch LA Creative, Branding and Media Agency of Record
The win validates Deutsch LA's integrated offering.
Coca-Cola and Time Out Made a Global Travel Guide Inspired by Cultural Moments
Coca-Cola partnered with Time Out to produce an interactive map of food destinations.
Could a Marketing Reset Help Volkswagen Shift Gears?
Changes to marketing department follow carmaker's own admission it's 'no longer competitive.'
Humanizing SAP—A New Chapter for the Tech Business
Julia White, chief marketing and solutions officer, discusses the introduction of SAP's new brand platform.
Get Married in Cheetos Chapel and Walk the Chip Strip: Inside Frito-Lay’s Super Bowl Experience in Las Vegas
PepsiCo brands have a major presence in Vegas. Cheetos chapel, Tost by Tostitos.
Brands Thrive on Consistency. Retailers Need Something Else
Winning loyalty requires a very different strategy for stores.