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How 3 Sports Leagues Leaned Into Brand Purpose More Than Ever This Year

Executives from Major League Soccer, Nascar and National Lacrosse League share why it was increasingly important in 2020.

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Lowe’s ‘Letters to Home’ Holiday Campaign Is Full of Gratitude

Brand Values

Retailer partnered with some of the best people on the internet to encourage thanks and reflection.

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4A’s Advertiser Protection Bureau Tackles Misinformation

A new initiative seeks to help navigate the impact of misinformation on brand safety.

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Call for Submissions: Adweek Hot List Expansion

Submit to the Adweek Hot List's additional categories.

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Black Restaurateurs Are the Stars of Bud Light’s New Documentary-Style Ads

The spots, directed by Jason Harper, will air during Thursday Night Football.

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What Brands Can Learn From NASA’s Marketing of the Apollo Missions

Putting a face on it as a brand literally brought us to the moon.

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To Be or Not to Be a Partisan Brand

Should companies mix business and politics?

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5 Ways Brands Can Surrender Control to Connect With Users

It’s time to confront those trust issues.

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When It Comes to Brands, ‘Cancel Culture’ Is the Right Approach

Brands need to be more worthy and authentically prove that worthiness across a broader spectrum of actions than ever before.

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The ‘Brands of Tomorrow’ Will Be Authentic, Community-Led and Forward-Thinking

Insights from Helen of Troy, Pattern and Nike during Adweek's The Future of Shopping summit.

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Top Global Brands Showed Resilience and Saw Increases Through Pandemic

The 100 most valuable companies proved they could persevere.

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IPG Mediabrands Lay Out 10 Media Responsibility Principles

The new guidelines are intended as a call to action for companies to protect the communities they serve.

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Dixie Chicks Drop the ‘Dixie’ From Their Name

"We want to meet this moment," the band says.

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How to Be a Brand Ally Without Adding to the Noise

Voice

As influencers on public opinion, those of us at the helm of brands have a responsibility drive change beyond issuing boilerplate statements.

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It’s (Mostly) Official: Lego Is the World’s Most Loved Brand

These are the practices that lead consumers to feel affection for companies.