The ‘Brands of Tomorrow’ Will Be Authentic, Community-Led and Forward-Thinking

Insights from Helen of Troy, Pattern and Nike during Adweek's The Future of Shopping summit.

Top Global Brands Showed Resilience and Saw Increases Through Pandemic

The 100 most valuable companies proved they could persevere.

IPG Mediabrands Lay Out 10 Media Responsibility Principles

The new guidelines are intended as a call to action for companies to protect the communities they serve.

Dixie Chicks Drop the ‘Dixie’ From Their Name

"We want to meet this moment," the band says.

How to Be a Brand Ally Without Adding to the Noise

As influencers on public opinion, those of us at the helm of brands have a responsibility drive change beyond issuing boilerplate statements.

It’s (Mostly) Official: Lego Is the World’s Most Loved Brand

These are the practices that lead consumers to feel affection for companies.

Good Man Brand’s Values Give It a Solid Footing in Turbulent Times

Startups such as Good Man Brand provide both inspiration and a blueprint for how to position a brand during a turbulent time.

L’Oréal’s Post on Protests Reignites Racism Controversy

As beauty brand drops "Lessons of Worth" campaign, fans are demanding it practice what it preaches.

From Facebook to KFC—11 Brands Honor Moms in Light of the Pandemic

Mother's Day may look different this year, but these brands still think the holiday is work commemorating.

A 4-Step Roadmap to Help Brands Create a Marketing Plan for the ‘New Normal’

Start planning for the new normal with this guideline. The key to the kingdom is the recovery marker.