Gwyneth Paltrow Knows Everyone’s Talking About that Goop Netflix Poster

The Goop founder took the stage at NRF to chat about starting a business and more

Emilia Clarke Is Clinique’s First Celebrity Ambassador

For the first time, Clinique is embracing a standard in beauty industry marketing with Emilia Clarke as ambassador.

Volkswagen Bids Final Farewell to Beloved Beetle

Volkswagen's cinematic ad pays tribute to the iconic Beetle, which officially came to an end in 2019.

6 Brands That Retooled Their Taglines in 2019

A little more than a handful of retail and consumer brands changed their slogans in 2019.

Allstate Plans to Nix the Esurance Brand in 2020

Allstate bought the online insurance company in 2011 for $1 billion.

This Denver Shop’s Hilarious ASMR Parody Has All the Agency Affirmations You Need

"Honestly, you could be a copywriter or an art director. You’re that good.”

Lessons From Hallmark Channel’s Flip-Flopping on Running the Same-Sex Zola Ad

Hallmark ran, then pulled, then ran again an ad with a lesbian couple kissing, which ended up angering people on both sides of the issue.

Why a Standardized Scoring System Is Necessary to Evaluate Brand Purpose

Big Data and more advanced technology could create some much-needed clarity. An early study shows that purpose positively impacts business performance.

Was Bowflex an Unexpected Beneficiary of the ‘Peloton Wife’ Ad?

Bowflex's "Stronger Every Day" campaign celebrates inclusivity by featuring real life people on wellness journeys.

DoorDash and White Claw Are Among the 20 Fastest Growing Companies

All generations from Gen Z to Boomers love those brands.