These 4 Brands Refashioned the Way They Talk to Men Before Gillette Did

The P&G razor giant is hardly the first consumer brand to reconsider its masculine messaging.

How Gillette’s New Ad Flipped a Narrative and Challenged Men to Live Up to Different Standards

Something that women have dealt with seemingly since the dawn of advertising.

What Marketers Can Learn About Taking a Stand From Gillette

The brand targeted toxic masculinity, and reviews were mixed.

It’s Time to Implement Brand Safety Without Second Thought

It needs to be a guarantee, not a lengthy conversation.