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Serena Williams Will Continue Raising Her Voice to ‘Make It Easier for People Coming Up After Me’

"When others are doubting you, and society is pushing you down, it's always important to have that belief in yourself."

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Anna Wintour Lauds Serena Williams as ‘a Figure So Much Larger Than the Game She Has Mastered’

The Vogue editor, last year's Brand Visionary winner, presented this year's award to the tennis champion.

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Burger King’s Fernando Machado Is Adweek’s 2018 Grand Brand Genius

The zeitgeist-seeking CMO is not afraid to take on difficult issues.

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Serena Williams Encourages Everyone, Even Brands, to Stay Humble and Always Aim Higher

The superstar athlete and entrepreneur spoke at Adweek's annual Brand Genius awards.

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Losing a Race for Congress Inspired Girls Who Code’s Founder to Tackle the STEM Gender Gap

Adweek’s 2018 Brand Save honoree is Reshma Saujani.

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How Serena Williams Became a Branding Tour de Force With Fierce Ambitions Far Beyond the Court

The tennis superstar is Adweek’s 2018 Brand Visionary.

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When It Comes to Causes She Believes In, Serena Williams Is Not Here for the Status Quo

The tennis superstar is intent on making change happen.

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These 4 Brands That Serena Williams Has Aligned Herself With Are as Bold as She Is

The tennis champ has served up powerful messages at every turn.

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Adweek’s Brand Genius 2018: These 10 Marketers Triumphed by Fearlessly Embracing Change

From making a Super Bowl ad targeting an audience of one to revamping a trusted 40-year-old tagline, they took breathtaking risks—and came out on top.

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Why ‘Customer Centricity’ Must Be at the Heart of a Marketer’s Strategy

To achieve emotional connections, 'customer centricity,' explains Glen Hartman, head of Accenture Interactive, North America, should be at the heart of a marketer’s strategy.

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Deadline Extended: Help Adweek Find Its Brand Genius Class of 2018

Nominate a gifted executive you know for the marketing world's top honor.

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Linda Yaccarino on Netflix Ratings and Why New Measurement Models Will Keep NBCU Ahead of Facebook

The chance ‘to own attribution is a big deal,’ said the ad sales chief.

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Our 2017 Brand Genius Honorees Tell Us About the Toughest Part of Their Job

At Wednesday's 2017 Brand Genius gala, we asked several of our honorees about their biggest challenges.

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Adweek’s Brand Genius Gala Celebrated the Hottest Marketers of 2017

Plus Brand Visionary Anna Wintour.

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