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Campaign for Video Game Promotes Tourism in Fictional Yara Island

The latest installment of the Far Cry game series mimics island tourism ads.

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Inside the Suddenly Cutthroat Business of Holiday Hires

Big retailers are offering big incentives. Can small businesses keep up?

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Burger King Begins Campaign to Counter Cyberbullying Against 11-Year-Olds

The French campaign is a response to the "Anti2010" cyberbullying trend.

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Häagen-Dazs’ Social Competition to Support Gen Z’s Side Hustles

The latest element of its #Don’tHoldBack brand platform, run by Space, aims to help performers, artists and business owners reach their potential.

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Facebook Turns Its Focus to Enabling Businesses to Better Communicate With Consumers

The social network detailed several new features, tests and tools on that front.

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How An Engaged Community Keeps Peloton Pedaling Its Way to Success

Members are highly engaged online, whether on the Peloton platform or through social media channels, explains Jayvee Nava, VP of Community.

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How Casper Is Awakening the Power of a Well-Rested World

The CMO of the global sleep company chats about the importance of rest for the creative mind.

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B-to-B and B-to-C Boundaries Are Blurring. Here’s What It Means for Marketers

Brands recognize the need to support both consumers and corporate clients.

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Why Britain’s Back to School Campaigns Have Suddenly Come to Play

Suddenly, British major retailers such as Very, George (supermarket chain Asda’s clothing brand) and Sports Direct have begun to be noticed for offering more diverse campaigns featuring kids in everyday, [...]

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‘Who Will Care For Him When I’m Gone?’ Dog’s Underwear Obsession Gets Owner Planning for the Future

The ‘Underwear Ever After’ campaign from London agency Creature aims to promote the charity’s Canine Care Card, a free service that promises dogs will be cared for when their owner [...]

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Pret a Manger to Strengthen International Comms With VCCP Appointment

The agency’s seven offices worldwide will be involved in delivering international campaigns for the brand across Europe, Asia and the U.S. with a heightened digital focus.

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‘Gamer’ Label Is Outdated, Says Electronic Arts’ VP of Brand

Elle McCarthy also talks identity politics in gaming spaces and fighting industry discrimination

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Used Car Platform Spoticar Runs First European Brand Building Campaign

The service combines Vauxhall Network Q, Peugeot Approved Used and Citroen Select dealerships.

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Can a Foam Party Change the World? Sustainable Household Brand Method Hopes So

Across social media, a suite of stories filmed using iPhones will aim to capture events from a real foam party while social stickers have also been developed for users to [...]

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Walmart Hopes Two New Brands Will Lure Back-to-School Shoppers

The retailer is trying to position itself as an accessible destination for fashion.