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This Terrifying Animation is Running in the UK to Promote Mortgage Lender

`Hell or Habito' ad campaign by Uncommon Creative Studio is not for the faint of heart.

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Premier Inn, UK’s Largest Hotel Chain, to Woo Back Guests With ‘Rest Easy’ Focus

Hotels

Premier Inn is trying to woo wary travelers to its hotels as lockdown restrictions ease.

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Energy Company Makes Spotify Playlist to Reduce People’s Climate Crisis Concerns

The audio series will be promoted through two ads as part of the ongoing "What's Happening?" campaign.

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Moonpig Introduces Cute Mascots in Costumes as Online Card Company Embraces its Roots

The new campaign is the largest from the brand since its IPO in February.

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Why Beer Brand Desperados Is Planning for Hybrid Events Even After the Pandemic Ends

Through its 'Go Desperado' platform, the Heineken-owned brand is pushing innovation.

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Disney Is the Latest ‘Human Brand’ to Join Forces With Chewy

B-to-C

The platform recently launched an exclusive 400-piece line, which it designed in-house.

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Peloton and Adidas Join Forces on Apparel

The launch also includes a series of on-demand classes from Peloton, which kick off March 18.

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Ace Hardware Wants DIY Procrastination to End on April 3

Ace Hardware is the latest brand to embrace unconventional holidays. It is announcing April 3, 2021 as "Some Day" to tackle your latest DIY home improvement project.

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3 Lessons My Move Taught Me About Marketing

This is the last article about my move, I promise! The interesting thing about a move is that it forces you to step outside your comfortable bubble of everyday life. [...]

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WWTT? Barefoot Wine Pivots Summer Campaign to Be ‘Pandemic Appropriate’

Many marketers have had to scramble due to COVID-19 wrecking current and future campaign plans. For Barefoot Wine, which had debuted new Barefoot Hard Seltzers and Barefoot Spritzer cans in [...]

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WWTT? La-Z-Boy Campaign Offers Comfort and Thanks to Healthcare Workers

If you're a bit of a YouTube watcher, or a fan of The Office, you may have heard about "Some Good News," hosted by John Krasinski. So in that vein, [...]

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WWTT? You Can Attend a Virtual Dog Adoption Interview, Thanks to Pedigree

If you're looking for a furry best friend, stay at home orders don't have to keep you from finding them, thanks to Pedigree. The brand, best known for its dog [...]

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WWTT? Post-Pandemic Vacation Daydreams Courtesy of Discover Puerto Rico

It's not a question that COVID-19 has devastated multiple industries, but maybe one of the hardest hit has been travel and hospitality. While it might be hard to answer the [...]

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WWTT? Coors Light’s New Campaign Calls It Like It Is — Times Are ‘Sucky’

Marketers have seen, and used, every available euphemism for COVID-19 in marketing messages. "Pandemic," "crisis," "uncertain times," and "the new normal" are all accurate, but it's beginning to sound a [...]