What Brands Can Learn From Mastercard’s Accessible Card Design
The 2-year effort is a blueprint on innovating for accessibility.
Fanatics Collectibles Brings On Red Bull’s Ken Turner as First-Ever CMO
He will be tasked with growing the trading card maker's base of collectors and fans.
Nando’s Wants Consumers to Think ‘This Must Be the Place’ to Eat
The U.K. chain has introduced a new brand platform, 'This Must Be The Place,' to promote it as a place where people can be together.
A James Bond Villain Wants to Teach You Financial Literacy
Oscar winner Christoph Waltz appears in six online films for Allianz's global campaign.
Philips Domestic Appliances Names OMG Global Media Agency
The contract will begin on April 1.
DHL Supply’s Marketing Chief Jaclyn Pannell on Telling an Ambitious Logistics Story
The award-winning marketer talks over her outlook on driving brand success
When Vandals Targeted His Campaign, This CMO Went Guerilla
CMO Romain Jolivet on his move from Danone and the challenges of marketing a plant-based product.
Samsung Is Already Using AI to Automate Social Marketing Ads
Europe CMO Benjamin Braun on the future of tech, sustainability and 'gut knowledge.'
Krispy Kreme UK CMO Emma Colquhoun on Brand Consistency and Plan to ‘Unbox Joy’
The company has revealed its new platform while releasing an out-of-home activation to deliver more light into consumer's lives.
Retailers’ Secret Weapons to Survive a Potential 2023 Recession? Digital Tools and Data
A lot has changed since the 2008 economic downturn in regards to how the industry operates.
Retailers’ Secret Weapons to Survive a Potential 2023 Recession? Digital Tools and Data
A lot has changed since the 2008 economic downturn in regards to how the industry operates.
McDonald’s Global CMO Promoted as Brand Outlines ‘Creative Excellence’ Marketing Growth Plan
The fast-food chain has outlined how it aims to "stay ahead" of customer demand.
10 Certain Retail Predictions for an Uncertain Year
What’s in store for retail media, the metaverse, AI content generation and more?
Back Market Hires OMD’s Luke Forshaw as First UK Marketing Chief
He will work with the refurbished electronics seller's international team to build awareness.
The 4 Trends That Defined Commerce in 2022
Retail media was king this year.