While advertising industry professionals and marketers have long focused their efforts on getting their messages across to the consumer, B2C advertising actually did not become highly prevalent until the late 1990s. This was the age of the dot-com business, and new B2C methods and strategies needed to be developed to reach new audiences. At the same time, it could be said that B2C advertising was divided into two factions — those catering to online audiences and those focused on brick-and-mortar retailers. Over the years, as e-commerce merged more completely with traditional storefronts, B2C advertising methodology changed yet again. Adweek showcases a collection of content that embodies the most successful examples of B2C and how brands today are tapping into new audiences.