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Pret a Manger to Strengthen International Comms With VCCP Appointment

Accounts

The agency’s seven offices worldwide will be involved in delivering international campaigns for the brand across Europe, Asia and the U.S. with a heightened digital focus.

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‘Gamer’ Label Is Outdated, Says Electronic Arts’ VP of Brand

Elle McCarthy also talks identity politics in gaming spaces and fighting industry discrimination

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Used Car Platform Spoticar Runs First European Brand Building Campaign

The service combines Vauxhall Network Q, Peugeot Approved Used and Citroen Select dealerships.

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Can a Foam Party Change the World? Sustainable Household Brand Method Hopes So

Across social media, a suite of stories filmed using iPhones will aim to capture events from a real foam party while social stickers have also been developed for users to [...]

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Walmart Hopes Two New Brands Will Lure Back-to-School Shoppers

The retailer is trying to position itself as an accessible destination for fashion.

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Bubble Gum? Rhubarb? This Ad Stirs Debate on What Scottish Soda Irn-Bru Tastes Like

Since around 1901, AG Barr has been producing Irn-Bru and it hasn’t found a consistent description to explain just how it tastes.

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Back-to-School Spend Is Projected to Hit a New High

Back-to-school shopping is expected to reach $32.5 billion this year—a 16% increase from 2020.

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TikTok and Spotify Team Up With Makeup Brand MAC Using AR to Inspire ‘Self-Love’

The MAC campaign will feature a TikTok AR lens featuring various lip colors for users to test.

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Amex Promos Deliveroo Tie-Up Telling Gold Card Members to Do What They Want in Life

The American Express campaign was delivered by Dentsu McGarryBowen.

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Play-Doh Wants to Celebrate Families and Children Being Creative Together

For its 65th anniversary, Play-Doh has partnered with the Paris Museum of Modern Art.

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Ikea Campaign Shows Consumers How to Live More Sustainably

The Ikea campaign on sustainability will run in the UK, the Netherlands, the US and Ireland.

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New House Party Challenges Are Explored in Heineken’s Global Campaign

The Heineken ad to celebrate post-pandemic socializing—and exercise caution—was created by Publicis Italy and Le Pub.

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This Sensuous Renault Scenic Ad Celebrates 25 Years of Supporting Families

The Renault Scenic's ad campaign is celebrating love and family and was created by Publicis Conseil.

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UK CBD Brand Love Hemp Follows UFC Tie-Up With Senior Marketing Hires

Stephen White and Steve Horan spent two decades at retailer JD Sports.

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Diet Coke Reinvents Classic Jingle With Thundercat Collaboration

The revived Diet Coke jingle ad campaign is the first work from Droga5 London with the brand.