Alt Image Text

Hyundai Elevates Former BMW Exec to Global CMO and Undergoes a Restructuring

Thomas Schemera takes over from Wonhong Cho, who's heading a new brand strategy division.

Alt Image Text

Return to Sender: New USPS Delivery Trucks Receive Mixed Response

Automotive

The Next Generation Delivery Vehicle fails to impress.

Alt Image Text

Exclusive: Jeep’s Super Bowl Ad Is Back as DWI Charges Against Bruce Springsteen Are Dropped

The spot will be unpaused following the resolution of the case.

Alt Image Text

Could Jeep Cherokee Be Next to Rebrand as Tribe Calls for Change?

Land O'Lakes and the Washington NFL team dropped similarly problematic brand identity.

Alt Image Text

These 4 Ad Campaigns Show Just How Perfectly Norway Responded to GM’s Super Bowl Spot

The Big Game

Audi, a Norwegian university, and more launch hilarious ads in response.

Alt Image Text

Cadillac Pitches Hands-Free Driving With the Son of Edward Scissorhands in Super Bowl Ad

The Big Game

Timothée Chalamet and Winona Ryder star in spot for the all-electric Lyriq.

Alt Image Text

Bruce Springsteen Calls for Unity in Jeep’s 2-Minute Super Bowl Ad

In the second half of the 2021 Super Bowl, auto brand Jeep will air the longest ad of the game with music icon Bruce Springsteen calling on divided Americans to [...]

Alt Image Text
Alt Image Text

Toyota’s Super Bowl Ad Celebrates Paralympian Jessica Long’s Powerful Story

A message of hope from Saatchi & Saatchi.

Alt Image Text

After a Decade in the Big Game, Kia Sits Out the Super Bowl

Carmaker focuses on expanding charitable initiatives for U.S. youth.

Alt Image Text

General Motors Brings Its Electric Future Ambitions to Super Bowl 2021

The carmaker and its Cadillac brand will each run a 60-second commercial.

Alt Image Text

In One Continues Shot, VWs Hypnotic Ad Tells the History of Transportation

Cinematic Johannes Leonardo spot for electric Volkswagen ID.4 charts progress of transportation.

Alt Image Text

General Motors Gets Into the Delivery Business With BrightDrop

Carmaker will build technology, including a new all-electric van, for clients including FedEx.

Alt Image Text

Two 2021 Logo Redesigns: One Rocked, the Other Flopped—Here’s Why

Analyzing the Burger King and GM rebrands.

Alt Image Text

General Motors Unveils Updated Logo Ahead of CES 2021

CMO Deborah Wahl shares new brand strategy ahead of tech conference.