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Inside Mercedes-Benz’s ‘Endless’ Digital Journey to Heighten Its Luxury Credentials

The German car giant Mercedes-Benz has been on a three-year journey of digital transformation since linking up with Publicis Groupe and now plans to reinforce both its luxury and sustainability [...]

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CarMax Wants You to Take a Trip to Dunkin’ During Your Next Test Drive

The brand is inviting customers to ‘do donuts’ for 24 hours.

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David Beckham Makes His Debut as Maserati Brand Ambassador

The campaign, the first for the brand by Droga5 London, is directed by Harmony Korine.

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Sustainability Proves an Effective Way of Reaching Rideshare Passengers With Travel Ads

Nearly 70% of Uber and Lyft users cited climate change as either ‘very important’ or ‘my No. 1 concern about the future.’

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Volvo’s Ad About the ‘Ultimate Safety Test’ Has a Dramatic Twist and a Vital Message

New campaign from Grey puts an existential spin on an auto advertising trope.

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Opel Teams Up With Defected Records In Virtual Dance Event to Drive Forward Electric Vehicles

The event is an extension of the brand's "Less Normal, More Mokka" campaign.

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Subaru Crosstrek Ad Highlights Importance of Caring for Others and Cats

The "Barn Wedding" spot is the latest in the Subaru Love Promise brand platform.

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How Audi’s New Hotel Deal Might Replace the Dealership Test Drive

For good measure, 1 Hotels is tossing in the added incentive of giving Audi owners 15% off their room tab.

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Nissan Taps Into Brand Heritage While Promising ‘Thrills’ During NCAA Tournament

The campaign balances the 80-year-old company’s heritage with a message of enthusiasm for future tech, such as couched in reassurance upon entering “the new normal.”

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Major League Baseball and Chevy Channel Field of Dreams in a Hopeful Opening Day Ad

To say the world of professional baseball has undergone a tumultuous year would be a huge understatement.

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Volkswagen’s April Fools’ Name Change Still Highlights Sustainability Commitment

Major automakers are positioning for the future of electric vehicles—including 'Voltswagen.'

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Acura Tells the ‘Origin Story’ of the 2022 MDX

The automaker marked its 35th anniversary with a series of social videos.

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As End of Lockdown Nears, eBay’s Motors.co.uk Puts Millions Into Ad Push

The auto sales site's first campaign since 2016 reflects on emotional bonds with cars.

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New Survey Asks: Should Jeep Rebrand Its Cherokee Vehicles?

The results show that it depends who you ask.

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Keanu Reeves and Alex Winter Reunite (Again) for an 8-Minute Porsche Film

To help bring more attention to its high-performance electric vehicle, the Taycan, Porsche recently offered an excellent adventure to two friends and Porsche aficionados: Alex Winter and Keanu Reeves. The [...]