The Speed of Culture Podcast: Domino’s Recipe for Digital Success
Chief digital officer Christopher Thomas Moore on the future of technology in customer service.
Interactivity and Proprietary Data: Marketers Welcome Ads in Chatbots
By 2026, search marketing will lose market share to AI chatbots and other virtual agents.
How to Adjust—and Measure—Your Content Strategy for Google’s SGE
Google’s Search Generative Experience is still very much in its infancy, but brands need to take its evolutionary shifts seriously.
How Puma Measures Success Across New Tech
Puma's efforts in Web3 have earned it a rep with early tech adopters—a buzz that helps it drive buy-in internally.
Sora’s Expected Impact on Marketers: In-Housing Creative and Pricing Changes
OpenAI's Sora has agencies bracing for yet another AI disruption.
People Want to Know When AI Is Used in Ads, Research Confirms
A Publicis Media and Yahoo survey shows that people like to know when AI is used to create an ad.
Google Is Paying Publishers to Test an Unreleased Gen AI Platform
Google is paying a handful of news publishers to test gen AI products.
Empowered Customers Are Driving a New Era of Brand Meritocracy
Brand-building remains crucial, but the approach needs adaptation.
Half of Top News Sites Blocked OpenAI’s Crawlers in 2023
Reuters Institute study looked at print, digital-native publishers and broadcasters across 10 countries.
AIQ Podcast: What Is the Role of AI in the Future of Business?
Unstoppable Domains' Sandy Carter on the significance of women's involvement in shaping the AI landscape.
Introducing Small Language Models, the Ad Industry’s Latest Gen-AI Fix
Move over, LLMs: More brands and agencies are testing the cheaper alternative, SLMs.
WPP CEO Mark Read Commits to Tech Clients and Dispels Sora Competition
The agency network also revealed $18.81 billion in revenue for 2023, growth of 3.2%.
Accenture Song Expands Into Bulgaria With GemSeek Acquisition
Accenture will acquire consumer analytics business GemSeek, opening Accenture Song in Bulgaria.
How Generative AI Is Changing the Advertising Industry
Microsoft Advertising's Kya Sainsbury-Carter on how AI is improving the advertiser experience.
OpenAI’s Web Search Product Aims to Challenge Google’s Search Supremacy
The ChatGPT maker is working on a web search product partially powered by Microsoft Bing.