Read the latest Amazon advertising news. Discover advertising strategies for the Amazon marketplace, breaking news, and expert insights from industry leaders.

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The Magic of Marketing With Amazon Prime Video and Studios  

Ukonwa Ojo unveils Amazon’s recipe to marketing success 

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Could Amazon Pet Day Mark the Beginning of Category-Specific Sales Bonanzas?

The ecommerce platform hosted another sector-specific deal day on May 2.

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What Loss? Why Amazon Isn’t Sweating Q1 Miss

The ecommerce giant is entering a new post-pandemic phase.

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Why Amazon Prime Is Expanding to Other Online Retailers

As usual, the ecommerce giant stands to benefit most of all.

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Take Me Out to the Checkout-Free MLB Stadium Experience

The Houston Astros are the first baseball team to feature the Amazon tech.

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In a Historic Moment, Amazon Workers Vote to Unionize

It’s a historic day for Amazon employees at a warehouse in Staten Island, N.Y., who have voted to unionize for the first time in the U.S.

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Amazon Launches a Support Network for Refugees

A new program, Welcome Door, seeks to provide assistance and training.

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Inside Amazon’s Super Bowl Ad, Starring Scarlett Johansson, Colin Jost and a Psychic Alexa

The platform's formula for success is poking fun at itself—and finding stars willing to do the same.

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Amazon Goes to the Suburbs

The checkout-free Amazon Go concept is moving closer to customers' homes.

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FanologyPV and Amazon Prime Video Launch Fanimation Week to Celebrate Adult Animation

To bring adult animation to the forefront with exclusive content to fans, FanologyPV is launching a new social activation, Fanimation Week.

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Experts Speculate Whether a Hefty Antitrust Fine Against Amazon in Italy Will Reach the US

The ecommerce giant was accused of favoring third-party sellers.

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Prime Video’s Giant Anamorphic Billboards for Wheel of Time Literally Pop

Promotion for the new Prime series will also include a live battle scene in Times Square.

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Amazon Advertising Unveils 8 New Tools and Features

Plus, reaction from programmatic insiders.

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Amazon Wants to Replace Your Wallet With Your Hand. Eventually, You’ll Probably Let It

Tech like Amazon One makes 'Don't leave home without it' a very dated construct.

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How Co-Broadcasting Emma Raducanu’s U.S. Open Victory Paid Off for Channel 4 and Amazon Prime

British women’s tennis hit a generational peak when Emma Radacanu lifted the U.S. Open trophy on Saturday, Sept. 11, a moment viewed by over 10 million people in the U.K. [...]