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Why Amazon Is Turning to Crowdsourcing to Decide Which Smart Gadgets to Produce

The company has a new Kickstarter-like program called Built It.

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Want to Make Video Ads, but Don’t Have Video? Amazon Has a Tool for That

Helping brands tap into a big marketing opportunity.

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Why Challenger Brands in Particular Must Be Customer-Centric

Amazon Advertising's Alan Moss on how to implement a winning customer-first strategy.

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Inside Amazon’s Transfer of Power

Jeff Bezos will remain involved in 'many large, one-way door issues.'

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What Brands Can Learn From Bezos Stepping Down as Amazon CEO

What brands can learn from Amazon's rebranding.

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5 Things You May Have Missed in Amazon’s Q4 Earnings Call

Massive gains in ecommerce and advertising businesses.

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Jeff Bezos to Step Down as Amazon CEO in Q3

He will remain at the company as executive chairman.

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Michael B. Jordan Is the Alexa of Your Dreams in Amazon’s Super Bowl Ad

It marks Amazon’s sixth consecutive Super Bowl appearance.

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Coming 2 America Is Coming to the Super Bowl

Amazon is giving the Eddie Murphy comedy airtime during the Big Game.

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Amazon Renews Call for a $15 Federal Minimum Wage

Move continues CEO Jeff Bezos' 2019 challenge to other retailers.

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Delivery Services Are Set to Be Amazon’s Next Billion-Dollar Business

If history is any guide, the capacity it builds for itself today will be available for clients tomorrow.

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Wondery Will Make Amazon an Even More Formidable Force in Advertising

The Wondery deal demonstrates Amazon intends to now compete in audio as a more significant player.

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Amazon Marketing Cloud Enters Advanced Beta Testing

New rollout geared toward household brands steps up the competition with rival advertising giants.

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Which Retailers Won Cyber Week?

It was a great week to be a big box store as well as an ecommerce player.

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What Marketers Should Know Before Building an Amazon Keyword Strategy

Keyword buying on Amazon is only part of its ranking algorithm, but it’s an important one.