This is a Profile

Southwest Will End Middle Seat Ban as Airlines Continue to Lose Billions

What we learned from American Airlines and Southwest's quarterly earnings calls.

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Airlines and Airports Hope to Encourage Travel With Testing

As carriers report dismal earnings, their pandemic response is key with passengers.

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Delta Has Lost Nearly $11 Billion Since the Pandemic Began

Airline doesn't expect to generate a profit until the spring.

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Airlines, Hotels, Workspaces Get Creative in Effort to Buoy Business Travel

How to fill empty rooms and empty seats.

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JetBlue Celebrates Christmas Early With Holiday Sale

It's the first promotion for the airline's new brand platform, "We've got a plane for that."

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Despite Travel Realities, Scott Keyes of Scott’s Cheap Flights Says His Audience Is Still Engaged

The newsletter's gone domestic, despite fewer 'eye-popping' deals.

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United to Make Rapid Covid-19 Tests Available to Travelers

Flyers are responsible for the cost of a new rapid Covid-19 test, though it will help them avoid the 14-day quarantine at their destination.

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Airlines Are Set for Major Layoffs, but Marketers Won’t Be Affected

Restrictions on the industry's federal bailout will lapse on Oct. 1.

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While Other Airlines Stay Quiet, Southwest Goes Big on Ads

The airline is investing heavily in new customer acquisition.

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United Airlines Announces New International Routes With Cryptic Video

The brand's head of social is now head of advertising, changing the tone of the airline.

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By Ending Change Fees, U.S. Airlines Gain a New Marketing Tool

Why Delta, American and United all axed the pesky charges.

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United Permanently Cuts the Dreaded Ticket Change Fee

Travelers changing flights domestically will now avoid the $200 charge.

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Will the Airline Industry Get Another Bailout?

Layoffs are expected to begin Oct. 1 unless the Payroll Support Program is extended.

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Masks in Commercials? It’s an Open Question, Says Southwest’s CMO

The airline is investing in advertising despite losing millions.

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American, Southwest, Alaska and United All Saw Revenue Drop Over 80% in Q2

The airline industry is forecast to get a whole lot smaller once payroll protections expire.

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