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Adnatomy: How Bud Light Seltzer Lemonade’s Citrus-Filled Super Bowl Ad Came to Be

The Anheuser-Busch brand used over 5,000 lemons for the spot—some real, some fake.

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Adnatomy: How Fiverr Made Its Four Seasons Total Landscaping Super Bowl Ad

Business owner Marie Siravo did some improvising.

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Social Confidential: How McDonald’s Speaks to ‘Fan Truth’

How McDonald’s creates cultural moments.

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What Austin Looks Like Today as the All-Virtual SXSW 2021 Gets Underway

Adweek spoke to event organizers, brands and agencies about how they're approaching SXSW.

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Social Confidential: How Bud Light Seltzer’s Chief Meme Officer Became the Dankest CMO

Pros from Bud Light and Wieden+Kennedy discuss the role.

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Every Super Bowl 55 Ad in Under 2 Minutes

The Big Game

Featuring more first-time advertisers than ever.

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Here Are 2020’s Best Ads, Packed Into 3 Minutes

Before we declare this brutally unforgiving year over, we might as well take a moment to think back on one of the few positives: the wide range of creative ways [...]

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My Mantra: Deutsch’s Val DiFebo on the Power of ‘Yes’

How the agency's New York CEO leads with positivity.

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Adnatomy: How ESPN and State Farm Pulled Off the Most Talked About Ad of the Year

The spot was a product of pandemic precautions.

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Social Confidential: Dictionary.com Democratizes Language on Its Platforms

Jeanne Sager shares timely information and showcases evolving diction.

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Adnatomy: Quarantine Gives Progressive a Creativity Boost

Flo, Jamie, Mara and colleagues do their best to work from home.

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Social Confidential: How Chipotle Mixes Internet Culture with Burritos and Guac

Neiv Toledano talks about championing online conversations with social authenticity

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Adnatomy: How SimpliSafe Kept Making Robbert Larson Commercials During the Pandemic

Creativity, logistics, safety and a whole lot of trust.

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Two Years Into Dunkin’s Rebrand, VP Drayton Martin Talks Coffee, Logos and Even Donuts

This video looks at the mechanics of how a legacy brand reinvents itself.

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Social Confidential: How Steak-umm Blesses Twitter With Wisdom and Humor

Inside Steak-umm's unconventional social strategy.