Adweek Experiential Awards What to Expect From Adweek’s Elevate: Creativity and Experiential Virtual Event The 3-hour event includes speakers from HBO, Wieden + Kennedy and Jack Morton. Adweek’s 2020 Experiential Awards Honor Taco Bell Hotel, HBO Activations and More Amazon Prime, Comedy Central and agency Giant Spoon also received multiple top honors. Giant Spoon Wins 3 Top Honors in Adweek’s 2020 Experiential Awards Its best-in-class brand activations and industry leadership resulted in Agency of the Year, Executive of the Year and Rising Star. Classic Blue Is Pantone’s 2020 Color of the Year Pantone describes its 21st Color of the Year as calming and timeless. The Best Shots From Adweek Elevate: Creativity and the Adweek Experiential Awards Presented by Media Labs and Momentum Worldwide. Supported by Patrón Spirits and Grey Goose Vodka. Adweek Announces the Winners of Our First Annual Experiential Awards Presenting the brands, agencies and creatives taking activations to a whole new level. We’re Giving Comedy Central a Big Award Thanks to Trump The network is Adweek's Experiential Brand of the Year. Why Is Everything Giant Spoon Serves Up So Good? It’s Adweek's Experiential Agency of the Year. Adweek Announces Finalists in Its Inaugural Adweek Experiential Awards The winners of the 32 categories will be announced Monday, April 29 and then celebrated at a May 1 gala.