Under the Hood of Tesla’s Fleeting Foray Into Advertising
Even as sales tank, Tesla is leaving creative ideas on the cutting-room floor.
ANA and 4A’s Explain How Brands and Agencies Can Switch Compensation Models
Agencies reported that fixed pricing was the most popular model of compensation, followed by hourly rate fees.
3 Things Marketers Should Know About Magna’s Latest Ad Forecast
Ad spend in the U.S. is on the rise, suggesting the market's recovering from last year's inflation scares.
PMC Will Sell Vox Media Ad Inventory in Canada
The partnership comes one year after PMC invested $100 million in Vox Media.
Regulators Find a New Way to Ban Calvin Klein’s FKA Twigs Ad
The original ban deemed the ad 'objectifying,' which was reversed.
Christina Aguilera’s Sexual Wellness Brand Is Rewriting the Playbook for Women
The singer has pivoted to founding Playground.
How Mischief, FCB and VaynerMedia Keep Evolving to Meet Client Demands
Execs Kerry McKibbin, Emma Armstrong and Wanda Pogue explain their shifting business models.
‘This Is Transformative’: Why Google Could Pay Billions to US Publishers in 2024
The search engine's deal to pay millions to Canadian news media called "transformative."
WorkReduce CEO Brian Dolan Arrested and Charged With Solicitation of a Minor
The company is transitioning to an interim leadership team.
Bustle Publisher Revenue Drops 10% as CPG and Parenting Brands Falter
The company will bring in between $136 million and $144 million in 2023.
Global Ad Spend Growth Expected to Decelerate in 2024
Reports from GroupM and Dentsu expect mid-single figure growth in 2024.
Smirnoff’s Ad Boss Discusses the Power of Intersectionality
The vodka brand's top marketer talks expanding the "We Do We" campaign.
Chief Marketers Around the World Share Their 2024 Priorities
Serviceplan Group's survey revealed AI replacing sustainability as 2024's focus.
Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover
Create Real Magic is a holiday card generator featuring some of its most iconic assets.
Even Santa Needs a Break From Christmas in McDonald’s Ad
Brand puts a seasonal spin on successful 'Raise Your Arches' campaign.