‘Premium’ Has Become an Overused Word When It Comes to Digital Video

What makes a digital video 'premium' for advertisers is the consumer, not the production cost behind it.

What Marketers Should Know Before Creating Memes, GIFs and Short-Form Content

If marketers can continue to create short-form content in shapes and sizes, GIFs and memes could make the most impact.

Tech Companies Dominate the 10 Most Authentic Brands According to Consumers

And how 3 of those brands think about trust.

5 ‘Controversial’ Views From Fox’s New Ad Sales Chief, Including That Ad Blockers Are Good

Joe Marchese wasn’t afraid to shake things up during Advertising Week

Marketers and Agency Leaders Say Open Communication Is Key to Repairing Fraught Relationships

'Radical transparency' between the two parties is essential.

Are You an Asshole? It’s a Question All Creatives Should Ask Themselves

It's the worst thing you can be. Right?

TV Viewers of Lifestyle and News Programming Are More Likely to Watch Ads in Real Time

Networks and ad buyers are using new technologies to measure attentiveness.

Audi and Venables Bell Share 5 Tips to Make Agency-Client Relationships Last

Audi and Venables Bell celebrated a decade together in 2017.

Why Allure and Teen Vogue Focus on Innovation Rather Than Data

Creating content specifically for an algorithm is a 'flawed approach

Ad Sales for NBC’s Coverage of the Winter Olympics Are Starting to Pick Up

It's part of what will be a $10 billion ad revenue year for NBCU