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Taboola Goes Public With Yet Another SPAC

Ad Tech

Taboola is going public via a special purchase acquisition company, or SPAC, with the outfit listing on the NYSE in the hope of raising $545 million on a $2.6 billion [...]

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Investors Want Proof That Digital Ads Aren’t Funding Misinformation

Ad Tech

Check My Ads co-founder Claire Atkin is 'optimistic' that recent demands could spell change.

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The Trade Desk Submits Unified ID 2.0 to Industry Body PRAM for Approval

It's the first step to ensure the framework’s independence and boost adoption.

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Verizon Media Expands Its Ad Sales Deal With Microsoft

The telecom's ad-tech unit is finding its footing after a rocky upbringing.

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6 Months After Merger, Magnite Rebrands Its Ad Stack

Ad Tech

The company is debuting its Magnite CTV and DV+ platforms.

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Simpli.fi Buys Advantage Software for More Than $100 Million

Ad Tech

DSP will offer tools for agencies to streamline their media planning and reconciliation.

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Ad Tech Is Primed for Its Own Roaring ’20s

2021 Outlook

Battles between Big Tech players and government oversight will shape the industry for the next decade.

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‘Some Form of Programmatic’ Is the Future of All Advertising, Says Marc Pritchard

Leaders from P&G, NBCU and The Trade Desk on the fundamental changes rocking the ad industry.

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The Trade Desk’s Unified ID 2.0 Counts SpotX as Another Supporter

Programmatic

Independent ad tech and publishers rally behind The Trade Desk-led initiative.

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Media Rating Council Accredits Google’s Ads Data Hub

Comscore, DoubleVerify, Dynata, Kantar, Integral Ad Science, Moat by Oracle Data Cloud, Nielsen completely switched over.

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Lotame’s Online Identifier Is the Latest to Gain Adoption

Ad Tech

Publishers aren't expecting one post-cookie ID solution to rule them all (yet).

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Tension Between Privacy and Competition Exposed in Google’s Latest Regulatory Probe

Programmatic

U.K. regulators are investigating browser proposals as dissent mounts over Privacy Sandbox.

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Jukin Media Gets Creative With CTV Ad Offerings

Content owners diversify their products in the face of heavy competition from distributors.

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Amazon Marketing Cloud Enters Advanced Beta Testing

New rollout geared toward household brands steps up the competition with rival advertising giants.

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How The New York Times Is Adapting to Life Without Third-Party Cookies

Ad Tech

The publisher rolls out its own first-party data marketplace.