Investors Want Proof That Digital Ads Aren’t Funding Misinformation
Check My Ads co-founder Claire Atkin is 'optimistic' that recent demands could spell change.
The Trade Desk Submits Unified ID 2.0 to Industry Body PRAM for Approval
It's the first step to ensure the framework’s independence and boost adoption.
Verizon Media Expands Its Ad Sales Deal With Microsoft
The telecom's ad-tech unit is finding its footing after a rocky upbringing.
6 Months After Merger, Magnite Rebrands Its Ad Stack
The company is debuting its Magnite CTV and DV+ platforms.
Simpli.fi Buys Advantage Software for More Than $100 Million
DSP will offer tools for agencies to streamline their media planning and reconciliation.
Ad Tech Is Primed for Its Own Roaring ’20s
Battles between Big Tech players and government oversight will shape the industry for the next decade.
‘Some Form of Programmatic’ Is the Future of All Advertising, Says Marc Pritchard
Leaders from P&G, NBCU and The Trade Desk on the fundamental changes rocking the ad industry.
The Trade Desk’s Unified ID 2.0 Counts SpotX as Another Supporter
Independent ad tech and publishers rally behind The Trade Desk-led initiative.
Media Rating Council Accredits Google’s Ads Data Hub
Comscore, DoubleVerify, Dynata, Kantar, Integral Ad Science, Moat by Oracle Data Cloud, Nielsen completely switched over.
Lotame’s Online Identifier Is the Latest to Gain Adoption
Publishers aren't expecting one post-cookie ID solution to rule them all (yet).
Tension Between Privacy and Competition Exposed in Google’s Latest Regulatory Probe
U.K. regulators are investigating browser proposals as dissent mounts over Privacy Sandbox.
Jukin Media Gets Creative With CTV Ad Offerings
Content owners diversify their products in the face of heavy competition from distributors.
Amazon Marketing Cloud Enters Advanced Beta Testing
New rollout geared toward household brands steps up the competition with rival advertising giants.
How The New York Times Is Adapting to Life Without Third-Party Cookies
The publisher rolls out its own first-party data marketplace.
How Ad Tech’s Identity Was Rattled in 2020
2020—what a year—one that many will be glad to see the back of. But it’s also one that will haunt the ad-tech sector well into 2021, and potentially well beyond [...]