The Ad-Tech Industry’s Looming Shakeout Could Finally Happen

What GDPR and data debacles mean for digital vendors.

With This New Deal, More Targeted Ads Are Coming to Your TV

The group will use 'non-personally identifiable data.'

Video: How Brands Can Use Eye-Tracking Technology to Overcome Blind Spots

Eye-tracking technology and biometric devices can help brands get out of their own “expertise” bubble.

A Look at the Future of 5G-Powered Smart Cities

The next-generation 5G wireless network will enable exponentially faster data processing and media downloads that could benefit brands and cities alike.

Google Chrome’s Crackdown of Bad Ads Is Only the Beginning

Today marks the end of an era as the browser prepares to clamp down. Here's what's changing, and what's to come.

Fox’s Ad-Tech Subsidiary TrueX Hires Former ABC Executive as President

Pooja Midha spent five years as svp of digital sales and operations.

Lotame Purges Its Data Exchange After Identifying 400 Million User Profiles as Bots

The company is also introducing a new validation tool.

Ad-Tech Exec Joins Percolate as CEO to Ramp Up Company’s Enterprise Work

Randy Wootton comes on board while Noah Brier and James Gross shift roles.

What Can Brands Do With Voice Devices in 2018?

We asked experts to find out.

Sizmek Is Shutting Down the Rocket Fuel Brand to Focus on Ad Transparency

Only 11 percent of marketers ranked Rocket Fuel as trustworthy.