Google Opens Up YouTube and Ad Platforms for Measurement Audit

On the heels of Facebook’s decision to undergo an audit by industry watchdog the Media Rating Council, Google has agreed to have its metrics vetted, too.

Will Marketers Buy In to Google Preferred’s New Preroll Offering?

For YouTube, less will be more.

Snap Inc.’s Spectacles Are Now Available for Anyone to Buy Online

The distribution for the video-recording sunglasses had been limited to a few touring vending machines.

SoundCloud Is Expanding Programmatic Advertising on a Global Level

SoundCloud will now let brands buy programmatic video and audio ads to reach the service's 175 million monthly listeners.

This Startup Is Helping Speed Up How Publishers and Advertisers Create Social Videos

TMZ, iHeartRadio, McCann and others are using Wibbitz's Snippet tool to more quickly make social-friendly vertical videos.