Nielsen’s Advanced TV Push Continues With Addressable Platform Beta Test

TV programmers will use Nielsen’s Addressable TV platform to run test campaigns with brand partners in the first half of this year.

Xandr Unveils Pause Ads to Complement the Viewing Experience at CES 2020

AT&T expects to take orders ahead of this year's Upfronts.

The Ad-Tech Industry Is Failing to Meet Heightened Consumer Expectations of Privacy

Survey finds that 88% of U.S. adults believe it's important to know how their data is shared.

Tremor International to Buy Video Ad Platform Unruly from News Corp

Upheaval continues in ad tech following a year of bankruptcies and distressed exits.

Ad Tech’s Consolidation Continues as Cadent Acquires 4INFO

Connected TV remains the focus for buyers.

Looking Back on Digital Media in the 2010s, and What’s Next

The rise of digital that began in the 2000s saw a notable shift in advertising dollars toward mobile screens.

Taking Media In-House Is not a Case of One Size Fits All

Brands taking media in-house is not a case of one size fits all.  

How to Recalibrate Programmatic in 2020 With Renewed Purpose

Programmatic advertising’s momentum is slowing, with just three entities cornering the market.

Amobee Chief Kim Perell Exits, Successor Already Named

Perell is ending her three-year tenure effective immediately.

2019: The Year of Ad-Tech Darwinism

A year of bankruptcies, fire sales and accelerated M&A deals began the next era of ad tech that will see the survival of the fittest.