Channel 4’s New Idents Are a Public Artwork Capturing Modern Britain
Channel 4, known for taking creative risks, made new idents that capture the spirit of modern Britain
The Glenlivet’s Film Exposes AI’s Outdated Views on Fathers
The campaign features adults and their dads reading and reacting to a machine-written script on fatherhood
Martha Stewart’s ‘Fearless’ Lifestyle Puts Seniors on Alert in Silvertree’s Cheeky Debut
Martha Stewart has been on an advertising streak, but her latest effort sees her promote wearable device Silvertree Reach
Sony Enlists Creators to Help Bring Fans Closer to Spider-Man: Across the Spider-Verse
Sony Pictures Entertainment teamed up with the platform to enlist global animators to recreate the Spider-Man: Across the Spider-Verse trailer.
Burger King’s Time Travel Story Shows the Limits of Advertising When It Comes to Taste
Burger King's nostalgic campaign acknowledges that no amount of marketing can change people's tastes.
UK’s National Lottery Campaign Tells a Love Story Spanning Three Decades
The U.K.'s National Lottery drops another heartfelt spot.
Business Partnerships Can Be Fate, Suggests Brian Cox in Santander Ad
Actor Brian Cox fronts the U.K. focused campaign to promote international business growth for customers.
Pepsi Releases Summer Campaign Featuring Bad Bunny
The ad promotes the offer of free streaming access for three months to Apple Music.
Match Addresses 2023’s Dating Burnout in Its Latest Campaign
According to findings from its Singles in America survey, 64% of online daters reporting they feel burned out in their search for hookups and love.
Issa Rae Creates a Dramatic Night in a Restaurant for Amex
The brand's ongoing 'Member When' campaign has also featured Lin-Manuel Miranda.
Etsy’s Melodramatic Ad Grants a Heartbroken Shopper a Happy Ending
Etsy uses a real-life, emotional example to highlight its new product feature.
This Energy Company Uses Beauty Marketing Tropes in Ad Starring Cara Delevingne
Energy company Vattenfall created a face mist and beauty ad to promote fossil-free hydrogen.
LinkedIn Transforms a Laundromat Into a Dance Floor in Magical Ad About Career Potential
Clothes come to life at a laundromat to show a world of professional possibilities in a LinkedIn global campaign.
Car Maintenance Brand Feu Vert’s Mascot Turns Avenger (Almost)
The Feu Vert campaign from Buzzman was created with inflation in mind.
Diablo IV Characters Beg for Salvation in Dark Film by Oscar-Winning Director Chloé Zhao
The launch film from agency 72andSunny, directed by Chloé Zhao and Kiku Ohe, gives players motivation by having characters from the game beg for help.