Greenpeace’s Trilogy of Terror Takes Aim at Climate Change Causes
The French campaign features three spots that parody horror movies.
Oreo’s Pac-Man Collab Calls on Consumers to ‘Chase Playfulness’
The campaign includes special embossed cookies that take players to mazes to play on their phones when scanned.
Australian Ad Claims Nothing Closes the Generation Gap Like … Meat?
Created by The Monkeys, the campaign has caught the attention of a bewildered online audience.
Why Animated Ads Hit Harder
Brands are increasingly turning to animators to capture attention and drive impact.
CIBC’s Moving Tribute to Canadian Soccer Star Christine Sinclair
The bank partnered with Canadian Soccer and agency Courage to celebrate the athlete’s legacy and impact.
An Emotive Time Travel Tale Promotes the Dutch State Lottery Draw
The campaign them highlighting more things in life than money has run for six years.
How Sephora Highlighted AI’s Bias Through Campaign Against Female Violence
The introduction of the tech twist was added alongside the need to highlight women's stories in different environments.
Scania Ads See Electric Truck Experience First Day at Work
The campaign is the first from agency Åkestam Holst NoA since being appointed in 2022
Music Streamer Deezer Wants Listeners to ‘Live the Music’ in New Brand Platform
The accompanying campaign from BETC Paris promotes a new identity and app features.
Inside Amazon’s Holiday Campaign That Shows Off Its Growing Creative Power
Claudine Cheever, vp of global marketing, on the production and purpose of 'Joy Is Shared.'
Adnatomy: How Virgin Voyages Created JenAI From the Block
The brand's marketing chief, the campaign's director and agency execs discuss the making of the AI campaign.
Eharmony Focuses on ‘Radical Honesty’ Over Treacly Romance in New Ads
The work, from agency Party Land, rejects tropes in favor of 'refreshingly goofy moments.'
Surreal Lottery Ad Shows the Ongoing Surprise of One Man’s Win
The campaign was created by BETC to promote the launch of Eurodreams
Vodafone UK’s Christmas Ad Sees a Little Girl Set a Trap for Santa
Head of brand Maria Koutsoudakis discusses the campaign's intention and maintaining consistency globally.
The Strategy Behind Coca-Cola’s Holidays Campaign Featuring a City of Santas
Islam Eldessouky, global head of creative strategy and content, discusses this year's work