‘We Ready’ Chant Builds to a Dramatic Crescendo as the NFL Kicks Off Its 100th Season

It's a new spot from 72andSunny, which the league named as its AOR in December.

The Top 5 Most Creative NBA Schedule Reveals for the 2019-20 Season

Many teams stepped it up this year, but one blew them all away.

McDonald’s Pokes Fun at Branded Fashion With ‘Schnuggs’ (Spicy Chicken Nuggets) Apparel

Leo Burnett London gets playfully snarky for product launch.

Like ‘Talking to the Borg’: How Amazon’s Social Media Ambassadors Eerily Swarmed a Critic

The company's reputation-boosting effort may use real employees, but that doesn't mean it feels organic.

This Bank’s Mortgage Folder Turns Into Something You Can Actually Use on Move-in Day

A Slovakian agency brought new utility to an often-overlooked piece of branding.

Ed Sheeran Got a Heinz Tattoo, So Heinz Gave Its Ketchup Bottle Ed Sheeran Tattoos

Only 150 of the autographed bottles were produced, and most will be given away online.

Droga5 London’s First Mini Work, Starring Matt Dillon, Isn’t an Ad and Features No Minis

The automaker sponsored Nimic, a short film only being shown at festivals.

Betty White Lends Her Voice and Facial Expressions to Smokey Bear for Mascot’s 75th Birthday

The celebrity-focused effort helps raise awareness with more support.

This Fake Ikea Manual Explains the A$AP Rocky Case So Even Donald Trump Can Understand It

Two Swedish creatives school the U.S. president on their country's laws.

A Los Angeles Restaurant Caught Serving Popeyes Will Launch the Chain’s New Sandwich

Campaign from Gut rehashes the #PopeyesGate scandal.