One French Supermarket Chain Uses Black Markets to Highlight the Absurdity of EU Food Regulations

Carrefour's rogue attempt resulted in actual, ratified change.

In the Vein of Schoolhouse Rock, a Brand Made This Catchy Ode to ‘Overlooked Inventors’

Chemours and Ogilvy celebrate the underappreciated geniuses behind household items.

Fruit of the Loom Has a Message for the Topless Selfie Dudes of Instagram: #PutAShirtOn

CP+B just wants to help the bros get clothes.

This Surreal, Mind-Altering Ad for Cheese Hopes to Solicit More Stories of Dairy-Infused Dreams

Pilgrims Choice explores a cheddar lover's dreamscape in what it hopes will be the first of many spots.

To Help Fans Raise Money, These Soccer Stars Held an Insane Real-Time Auction

Publicis Italy and Dacia turned an Udinese match into a bidding frenzy.

Erich & Kallman Adopts Unusually Serious Tone in This Ad for AliveCor’s KardiaBand EKG Watch

More thoughtful content reflects the agency’s style diversification.

Financial Tech Company iZettle Alludes to Big Bad Amazon in Black Mirror-esque Campaign

'For the Selfmade' is a window into a world of complete big-business domination.

Dreaming of Your Own Prince Harry? Ikea Offers the Next Best Thing

The brand plays off the royal wedding to push its home goods.

Here’s the Story Behind Deadpool’s Incredible Blu-ray Takeover at Walmart

Fox Home Entertainment asked itself, 'What would Deadpool do?'

Hail to The Hemperor, Lordly Mascot of New Belgium’s ‘Dankest Ale in the World’

Erich & Kallman rolls out the first HPA with pungent animated ads.