A crisis, whether local and small or far-reaching and affecting millions worldwide, can have a lasting effect on any industry. Sometimes, adapting to crisis in the advertising industry means developing new ideas and strategies to maintain a strong foothold in the minds of consumers amid the news stories that dominate marketing reach. Other times, the crisis is within the advertising industry itself, when PR firms or agencies commit a blunder that threatens to tarnish a brand’s image. Adweek’s Adapting to Crisis category discusses some of the stories that have played a large role in changing the consumer mindset (for better or worse) and how brands have reacted.

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Stella Artois’ Solstice Celebration Shows Its Evolving Approach to Hybrid Events

The beer brand is back to in-person events with the help of music startup Sofar Sounds.

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The 4 Questions Part II: What Will the Future Be Like?

What we can expect from the Third Connected Age of Technology and beyond.

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Agency No Fixed Address Helps Kids Share the Pandemic and Become Museum Artists

Royal Ontario Museum introduces exhibit showcasing kid-designed work living through Covid.

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Hornitos Tequila Is Closing the Gap Between Spanish-Speaking Communities and Vaccines

The brand has partnered with LULAC to translate Covid-19 vaccination resources.

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The CMOs of Away and Exos Deliberate on Their Changing Roles

Whether as a brand protector or growth driver, CMOs were under the spotlight during the pandemic, charged with reaching consumers quarantined in their homes during large swaths of 2020. In [...]

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Fitzco Used Data Collection to Combat Emotionally-Charged Misinformation

Katy Tenerovich's team was tasked with getting a large swath of Atlanta on board with Covid-19 protocols.

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Realtor.com Has a Home For Everybody in Latest Campaign—Even Cacti and Vampires

Huge and Realtor.com partner to create an inclusive message for first-time home buyers and fair housing in the United States.

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CeraVe Spotlights Unsung Heroes With a Short Docuseries for National Nurses Week

'Heroes Behind the Masks' focuses on 4 medical professionals and their experiences during the pandemic.

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A Swiss Ice Hockey Team Melted Its Ice Rink and Bottled It for Fans

Zurich’s ZSC Lions found a memorable way to reward ticket holders after a 'silent season.'

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Toyota and Queer Eye’s Tan France Surprise Essential Workers With New Wardrobes

A 5-episode series celebrates individuals while also promoting the automaker’s latest Sienna model.

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The Renewed, Curious Case Study of Johnson & Johnson

The Johnson and Johnson brand will be most strongly impacted by how closely the organization’s actions, cumulatively, align with its brand credo.

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Adweek Podcast: How to Manage Stress in a Creative Industry

Guest Elle Bernfelf and host Ko Im discuss the unique stresses of working in a creative industry and building confidence.

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This ‘Rave to Save’ App by Desperados Will Monetize Your Dance Moves

Generate cash for the hard hit music industry by partying to live streamed DJ sets.

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Milwaukee Shows How Local Partnerships Can Spread the Word About Getting Vaccinated

Created by Hanson Dodge, the campaign features "authentic voices" from local residents.

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Inside Mercedes-Benz’s ‘Endless’ Digital Journey to Heighten Its Luxury Credentials

The German car giant Mercedes-Benz has been on a three-year journey of digital transformation since linking up with Publicis Groupe and now plans to reinforce both its luxury and sustainability [...]