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A Year Out From Layoffs, OpenX Is Eyeing Growth and Identity Changes

The SSP has hired former Prebid and Xandr exec Tom Levesque to lead product.

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Apple Announces More Privacy Measures Aimed at Ad Tech

The tech giant's new privacy features announced at WWDC are sure to ruffle the industry's feathers.

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Dmexco Will Go All-Digital, Again

Dmexco–held in Cologne, Germany–will go all-digital for the second year in a row.

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Tapad Confirms Closure of European Offices

Ad Tech

The closure will allow the business to focus on larger markets.

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Verizon Media Bolsters Digital OOH Offerings as Industry Readies to Bounce Back

The Future of Identity

The company is using its identity graph and layering in first-party data from its ConnectID.

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The Trade Desk Hands UID 2.0 Code to PRAM

The Trade Desk is handing code for UID 2.0 over to PRAM, where the IAB Tech Lab will oversee the open-source identifier.

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What Now for Xandr?

Ad Tech

Many are pondering AT&T's plans for its ad-tech unit, as it makes strides in the competitive CTV space.

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How Ad Tech Wound Up Monetizing Sanctioned Russian Websites

Ad Tech

The industry is without a standard definition of disinformation.

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Walgreens Advertising Group Expands Into Advanced TV

Brands can now use the pharmacy chain’s first-party data in their television buys.

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Condé Nast and Verizon Media Are Swapping Content for Ad Tech

Condé Nast and the soon-to-be-sold Verizon Media are swapping content for ad tech in an expanded partnership.

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Video Spurs PubMatic’s Q1 Revenues to $43.6 Million

Briefly

PubMatic posted revenues of $43.6 million for the opening quarter of 2021 as video and CTV spend bolstered revenues.

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Magnite Centers Future on CTV Following $60 Million Q1

Magnite, which just bought SpotX, pins its hopes on CTV following $60 million in the first quarter of 2021.

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What’s Next for Verizon Media After the $5 Billion Sale to Apollo?

What's next for Verizon Media after it sells to Apollo later this year for $5 billion?

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With Its Grocery Business Booming, Instacart Shifts Its Focus to Advertising

Total sales among brands running ads on the platform have increased more than 200%.

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FuboTV Pitches World Cup and Ad Targeting at NewFronts

FuboTV pitches World Cup coverage and a LiveRamp partnership in its NewFronts show.