McDonald’s Feel-Good Ad Is an ’80s Homage, Without Food or Restaurants
McDonald's golden arches don't appear in their usual form in this 1980s-inspired ad.
Hyundai Aims to Correct the Way People Say Its Name
The brand has released a U.K.-focused ad campaign ahead of the release of its IONIQ 6 electric vehicle.
Progressive Taps Family Matters’ Reginald VelJohnson to Star as TV Dad in Its Nostalgic Campaign
From a marketing perspective, Progressive sees “TV Dad” as “a three-prong power punch” that combines nostalgia and diversity with a cost-saving message that’s critical in inflationary times.
This Short Film From Ikea Shows That Everyone Deserves a Lovely Home—Even Trolls
New work from Rethink continues the brand's penchant for whimsy.
In This Clever Ad, WD-40 Is the Ultimate Key to a Prison Break
To capture the effectiveness of WD-40, a product that can remove rust among many other things, the brand launched a campaign aimed at highlighting the diverse capabilities of the product [...]
Sonesta Hotels and Judy Greer Know That You Don’t Quite Know Their Names in New Ad
New work by RO New York positions brand's self-awareness as a superpower.
Why Martha Stewart Is Using Tito’s to Clean Her Home This January
The brand teams up with the lifestyle guru to share the many creative ways you can use its vodka.
Nike’s Wildly Fun World Cup Ad Digitally Unites Soccer Legends to Determine Who’s Best
To celebrate football players of the past and present, 'Footballverse' features a four-minute spot highlighting the Nike football athletes' skills through an imaginary universe where they all compete together to [...]
The Sims Gets Its Own Film Starring Anitta
The Sims' new brand platform “Spark Something” uses the plumbob as a way to show how players find inspiration from the simulation game and spread it to others.
John Lewis’ Christmas Ad Tells Unexpected Family Story to Champion Children in Foster Care
John Lewis' much-anticipated Christmas ad takes a different creative direction to highlight children in the care system.
Take a Trip Through Racing History With Porsche’s Latest, Striking Ad
The brand celebrates the debut of a new model inspired by the Carrera Panamericana.
Why British Airways Created More Than 500 Unique Ads to Restore Brand Love
British Airways launches large-scale campaign to capture people's love for flying again
Have a Seat at This Enchanting VR Dinner Party Featuring New Orleans’ Culture Bearers
The city and Dentsu Creative share why virtual reality was essential for this tourism work
Uber Eats’ Horror Flick Stars Keke Palmer and $1 Million in Hidden Promo Codes
Watch and listen closely to this shoppable film to bag some discounts on candy ... if you dare.
Gatorade and Beyoncé Celebrate Serena Williams’ Enduring Legacy in Moving Short Film
'Love Means Everything' illustrates the champions' legacy of confidence